Final Worksheet (8 Steps)

Develop Your Idea

I want to make a site that advertises the Chismosi art collective and incorporates Latinx aesthetics which communicate the collective’s identity. The site should be a guide to Chismosi’s work and serve as a representation of their artistic mission. Lastly the site needs to have a shop section for selling zines(the main Chismosi product) as requested by the client.

Discovery and Research

I mainly referenced the site for Anti Fragile Zine, a collective based in Southern California which focuses on marginalized representation.

Home-Page

I really loved how their home page has a continuous gif with gothic grungey text. Overall the website does a great job of balancing the feminine with the grunge aesthetic which is exactly my goal.

The Prints page is simple yet visually pleasing and immediately shows the work of collective. I also like how when the cursor hovers over a zine, the contents within are displayed briefly.

The Shop page is fairly simple but also shows the work accurately with hovering interaction. In general, Anti-Fragile's site is simple, alternative, feminine, queer, and grungey. The aesthetic is highly similar to the Chismosi collective and echoes similar elements of inclusivity. I mostly want to take inspiration from the layout and conciseness of the website.

Target Audience

The target audience is prospective Chismosi members, fellow artists, students, galleries, and other artistic clients. The website should immediately communicate the Chismosi identity/brand and be an easy-to-use shop for their products.