Kenneth Cole Productions
Merchandising Intern
- Tracked weekly footwear trends using Shopify and Google Analytics via pivot tables, spotlighting CSR-boosted sales
- Created vlookup database of all shoes on site, reducing time to pull data
- Competitively shopped virtual and IRL marketplaces for selling strategy, compiled into weekly PPT report
- Assisted ecommerce team by assembling/organizing fall apparel digital content
Girl Scouts of America
Workshop Creator & Visiting Speaker
- Pitched and created introducing in-person and virtual workshops teaching girls aged 8 - 12 fundamentals of business and fashion principles, establishing the workshop in one month
SocialMama
Marketing Intern
- Spearheaded market solicitation; scouted advertisers for female-led startup through screening 300+ firms
- Analyzed data (outreach analytics, retention percentages, click-through rates) to optimize $6k budget in Spreadsheets using pivot tables
- Forged 3 year marketing deal with fellow startup, establishing mutual customer retention tactics