Intent:
The Nifty Portal is an NFT piece itself. The purpose is to join the community and/or mint NFTs. While this intention doesn’t quite have to do with my practice as an artist or the intention I have for my own website, I believe that the other elements (below) are where I take inspiration from this website.
Voice:
Energetic, upbeat, fast-paced, futuristic
Brand:
Because this website is a one pager for the most part, with few linked elements that can take you to another page, the brand is extremely consistent. Brand is established through font style, color palette, motion/music, and the overall choice of having a single page.