I created this website as a way to present and offer for sale the collection I designed this semester.
Instead of showing the work through a standard slideshow or a flat portfolio page, I wanted something that felt more personal and connected to how the pieces were actually created.
Discovery and Research
Before building the website, I spent time understanding what kind of online experience would actually support the sale and presentation of my collection.
Understanding how people browse creative work
Reference Sites
Xiaoke Song
I'm drawn to Xiaoke Song's personal site as a jewelry designer. You enter by clicking a circular badge with his name, and inside a paragraph hides clickable letters that open other sections. The neutral tone echoes the calm precision of his pieces, so the interactivity feels intentional rather than flashy. It's distinctive, engaging, and still easy to navigate.
Target Audience
Demographics
Inspiration and Concepts
While designing the site, I focused on ideas that made the digital experience feel as handcrafted as the physical products.
