Nestled within a lane in Soho, amidst an array of retail establishments and art galleries, this store will seamlessly meld these components into a fusion of art appreciation and shopping, offering a unique and immersive experience. The storefront draws inspiration from Jacquemus' bold and captivating marketing approach. When envisioning Jacquemus, the first thing that comes to mind is their distinctive handbag handles.
Hence, I chose to make these handles the focal point of our store's design. The design of the mirror is directly inspired by the unique shape of one of their bag handles. Continuing with the tube-like structures reminiscent of Jacquemus bag handles, I took it a step further by enclosing their most cherished and vintage bags within large glass tubes on the second floor. This elevated space offers customers an immersive journey through Jacquemus' iconic bag collection.
On the final floor, the store provides a one-of-a-kind experience where customers can unleash their creativity by customizing their own bags. They have the freedom to choose from an array of colors, bag handle variations, and more, allowing them to craft a personalized piece.