Table of Contents
Intent
Kimhekim is a South Korean fashion designer who founded his eponymous brand "KIMHEKIM." The intent of the Kimhekim website is to showcase the brand's unique design philosophy and haute couture level, conveying the combination of modern fashion and traditional Korean royal craftsmanship, attracting consumers who seek unique, high-quality fashion.
Voice
The voice of the website is elegant and confident, with an emphasis on the brand's identity as both "Feminine and strong" and "Simple yet poetic." This tone resonates with the brand's target audience, who are likely drawn to the combination of strength and elegance in the designs.
Tone
The tone across different sections of the website remains consistent, with a focus on sophistication and exclusivity. The descriptions are concise, allowing the imagery to speak for itself, which aligns with the brand's high-end positioning.
Brand
The Kimhekim website establishes its brand through a consistent visual style and high-quality images. The entire website maintains a stylish and avant-garde style, conveying the brand's high-end positioning and unique design philosophy. The design of the website is simple yet luxurious, further reinforcing the brand's high-end image.
Personas
Persona 1: Fashion Buyer
A high-end boutique shopping platform named La Mode Select specializes in offering the latest fashion trends and independent designer brands to discerning buyers worldwide. The fashion buying team of this platform focuses on finding distinctive and collectible fashion items for their elite clientele. They regularly browse portfolios of emerging designers, attend fashion weeks, and visit brand websites to ensure that the items they select can lead market trends and match the unique tastes of their customers.
Homepage: When La Mode Select's buyers first visit Kimhekim's website, they are impressed by the simple and elegant design of the site. The brand's introductory phrases on the homepage, "Feminine and strong" and "Simple yet poetic," catch their attention—these are the qualities they are looking for in independent designer brands. They immediately sense the distinctiveness of the brand and look forward to seeing more of the collection.
Content pages: The buyers delve into pages like "Lookbook," "Collection," and "Campaign." They carefully examine the designs in each collection, paying particular attention to the use of details and materials. These pages not only showcase the creative designs of each piece but also highlight the brand's commitment to quality. The buyers note that Kimhekim's designs are not only aesthetically high-end but also have market potential, suitable for their platform's high-end clientele. They are particularly interested in the brand's simple and elegant style, believing that it will add a unique charm to their selection.
Contact page: When the buyers navigate to the contact page, they find it straightforward and easy to understand, offering various contact methods for further discussion and collaboration. They can easily locate the primary contacts and email addresses for the brand, enabling them to initiate collaborative discussions quickly, which is particularly important in the fast-paced fashion industry.
Overall, La Mode Select's buyers are deeply impressed by the Kimhekim website. They believe that the brand's design style is unique and perfectly aligns with their high-end clientele. The buyers decide to reach out to Kimhekim for further discussions, hoping to bring the brand onto their platform to offer their customers more innovative and high-quality options.
Persona 2: Fashion Blogger
A fashion blogger named Sophia Styles, around 25 years old, is passionate about the latest fashion trends and independent designers. She is active on social media platforms like Instagram and TikTok. Her followers enjoy her unique fashion discoveries, ranging from avant-garde street styles to high-end designer brands, which Sophia introduces with her distinctive perspective. She is always on the lookout for content that can attract her with its visual appeal and brand story, making it easy for her to share on her social media platforms.
Homepage: When Sophia visits the Kimhekim website, she is immediately attracted by its clean and simple design style. The phrases "Feminine and strong" and "Simple yet poetic" on the homepage effectively convey the brand's core philosophy, which is exactly the kind of independent designer brand she wants to introduce to her followers. The stunning brand visuals make Sophia eager to share this content on her Instagram stories right away.
Content pages: Sophia clicks into pages like "Lookbook," "Collection," and "Campaign," and is very pleased with the high-quality images and easy-to-use navigation system. Each collection is displayed clearly and with a sense of layering, and this content serves as both a source of inspiration and perfect material to share with her audience. She knows that these fashion-forward images and the stories behind the brand will garner wide attention on her social media platforms.
Contact page: Sophia enters the contact page and finds it simple and straightforward, providing various ways to contact the brand, which makes it easy for her to find the right contact when she needs more information or wants to collaborate with the brand. This design makes her feel that the brand is very professional and makes her more willing to engage in long-term collaboration with the brand.
Conclusion: Sophia is very satisfied with the overall Kimhekim website. The website not only provides the visual effects and brand stories she needs but also allows her to easily share and promote the Kimhekim brand on her platform. Sophia decides to introduce this brand to her followers, and she will return to the website to find more inspiration and new content to share.
Persona 3: High-end Consumer
A high-end consumer named Emily Laurent, around 35 years old, is a successful entrepreneur. Emily has a high income, a keen sense of fashion, and is willing to pay high prices for unique designs that reflect her personal taste and social status. She frequently attends social events and enjoys wearing high-end fashion brands that highlight her personal style.
Homepage: When Emily first visits the Kimhekim website, she is immediately attracted by its simple yet luxurious design. The brand's introductory phrases on the homepage, "Feminine and strong" and "Simple yet poetic," leave a deep impression on her, perfectly aligning with her personal aesthetic. She feels that this brand can meet her high-end fashion needs while also offering a certain level of uniqueness that sets her apart in social situations.
Content pages: Emily starts browsing pages like "Lookbook," "Collection," and "Campaign," and discovers that each collection's designs are full of creativity and sophistication, which is exactly the style she seeks. She carefully examines multiple collections, paying particular attention to items that reflect a sense of luxury and high-end design philosophy. She is very interested in these designs and considers purchasing some pieces to enhance her wardrobe.
Shopping behavior: After browsing several collections, Emily is particularly interested in a few pieces and decides to make a purchase. She believes that these garments can enhance her personal image and social status, so she does not hesitate to pay a high price. After her purchase, Emily is very satisfied with the quality of the brand and decides to become a loyal customer of Kimhekim, planning to return to the website regularly to purchase the latest styles.
Conclusion: Emily is deeply attracted by the sense of luxury and uniqueness conveyed by the Kimhekim website. She not only finds fashion products that reflect her personal taste and status here but also has confidence in the brand's design and quality. She believes that Kimhekim is a high-end fashion brand she can trust long-term and is willing to become a loyal customer of the brand.
Wireframe
Copy Deck (Home)
Title:
Home
Header:
Kimhekim
is a South Korean fashion designer who founded his eponymous brand "KIMHEKIM." The intent of the Kimhekim website is to showcase the brand's unique design philosophy and haute couture level, conveying the combination of modern fashion and traditional Korean royal craftsmanship, attracting consumers who seek unique, high-quality fashion.
Body Copy:
The Kimhekim website establishes its brand through a consistent visual style and high-quality images. The entire website maintains a stylish and avant-garde style, conveying the brand's high-end positioning and unique design philosophy. The design of the website is simple yet luxurious, further reinforcing the brand's high-end image.
Competition
Compared to other high-end fashion brands, the Kimhekim website excels in visual appeal and content simplicity. Unlike some of its more complex competitors' sites, the Kimhekim website enhances user experience through more intuitive design and straightforward navigation. The unique presentation of the brand story and design philosophy also helps Kimhekim stand out in the competition.