“And now we've got this Sphere that is able to be in constant change 24 hours a day, seven days a week, 365 days a year. And I still think back to Luxor, because just its place and its form, when it has had signage plastered on it, there is a recognition that people could read that from the airplanes as they come and go from Las Vegas. And very rarely do you get that kind of opportunity on a building facade, but with the Sphere, obviously that works in every direction, whether you're coming or going. And it is legible for the pedestrian, for the vehicle, for people in planes, and who knows, maybe one day on high-speed rail.” While several buildings have taken to video screens on buildings — The Cosmopolitan of Las Vegas, Circa, a tower at Palms and Allegiant Stadium among them — Resorts World set a new video standard by dedicating an entire hotel facade to video billboard status. “That was a huge move in terms of really pushing the LED technology at scale,” he said, “But it also is more in line with just the decorated shed. There wasn't much of a change in terms of architectural form. It kind of follows the normative rules of hotel tower design, and they've applied an LED screen to it. So I think even something like the Palms tower, the one with the LED going from edge to edge, is almost more of a seamless integration of LED and the architecture.”
“Our ambition for Sphere is art as well as commerce,” a expert said. “Half of the operational time of Sphere will be art, and we're looking forward to being part of that community. We've got this incredible canvas that we're very curious to see what the artists and creatives can do with. The other half of the time we expect will be commercial and brands and advertisers, many of whom are household names or aspiring to be household names, will be interested in showcasing their brands and products on Sphere.”