Digital style guide

Sophie Page

Table of Contents

Voice

Tone

Brand

Example Personas

Wireframe

Competition

Voice

Sophie Page is a mixed media artist who creates 2D and 3D works. Sophie's handiwork is always full of imagination and creativity. In her hands, clay is no longer the only medium to express creation. Dry plants, beautiful cotton fabrics, and highly flexible metal wires can all become part of her creations. When these elements appear in a work, the picture is not only diverse and rich, but also full of thoughtful content. Her website is full of natural, childlike, and handmade charm, with soft and pure colors filling the entire website. Let the audience fully accept her thoughts with just one click.

Sophie page is…

full of childishness

creative

spring scent

vibrant

imaginative

The tone of Sophie page's website is unified, and it is mainly composed of natural colors: bright yellow, light green, light pink, etc. Her entire website is like an illustrated book, with hand-drawn flowers and bugs scattered irregularly on the pages of the website. What is noticeable is that all the text is drawn in pencil, which adds to the natural handcraft of the picture. It reduces the cold industrial impression brought by electronic text. This overall sense of mutual echo between images and text enhances the user experience and makes the audience feel happy.

Shop:

There are three different sections, corresponding to 2D works (zines), 3D works (ornaments, jewelry) and others (stickers). Each product has a name and price, as well as the details of switching pictures when the mouse is moved over the icon.

Bio:

Introducing the artist's own expertise, representative company and client list. These customer lists (like The New Yorker magazine) attract more potential customers.

Contact:

Emails and questions can be sent to the artist's work email, and the blank space on the right is decorated with a pencil illustration of a flower.

Brand

There is an unforgettable consistency between Sophie Page's work and the website, and her style is so special that it's hard to forget. Her personal brand logo can be simplified to a hand-drawn plant. Under the texture of pencil, it retains the innocence of a child's graffiti. These recurring botanical elements demonstrate the brand’s identity, allowing viewers to resonate with it in a beautiful, childlike way.

illustration page

Example Personas

Example 1: A middle-aged lady with artistic hobbies This woman wanted to buy a children's illustrated book for her children that was full of design but suitable for young children. She discovered this artist in an advertisement on Instagram.

Home page: She jumps to her personal website through the instagram link. She found that the design style of the entire website was very childlike and very suitable for her purchasing needs. Shop: She found that Sophie Page’s website sells picture books she has published. They have rich pictures and are very suitable for reading to children. Bio: She didn't pay much attention to her other businesses, except for the name. After all, she just wanted to buy the book.

Example2:

Magazine looking for cooperative illustrators A magazine in New York was looking for an illustrator for a spring outing when they saw her work in the New Yorker newspaper.

Home: Wonderful Plants, Flowers and Insects. The feeling of spring is just right for printing on the magazine page. Shop: Browsed roughly the products on the webpage and estimated the approximate pricing.

Bio: They learned about Sophie's cooperation process through the "About" button, but she has stopped taking orders. So the magazine joined the waiting list in the mailbox.

Example3:

Art university student who wants to buy works

Home page: This student appreciates and analyzes the entire interface from the perspective of art and typography, and analyzes the color matching of the entire website. Shop: The simple and cute store makes her want to buy like crazy. Bio: She doesn’t care about business cooperation, she only cares about when out-of-stock products will be restocked.