Min Choi, Vertical Reading
In this text, Min Choi dissects Roma Publications’ somewhat “rudimentary” website, which has barely changed since the early 2000’s. Breaking the conventions and the nature of their table, the author decides to read their website vertically into its different table contents: issue number, title, artist(s), pages, size, collaboration and year. As she reads, she speculates about what the slightly different design choices could mean or tell about this art publisher.

I find this more scientific approach to reading very interesting, because it allows you to discover new things. I think what the author was trying to do was to look at it from a distance instead of through it. What I find fascinating about it, is that nowadays we receive an overwhelming amount of information each day, and there is a need of finding new methods of looking at things to not get overwhelmed or distracted by the amount of content. Also, it’s an invitation to be more unconventional, which ironically, became an easier task with Roma’s essentially conventional table website.

Qs: Is there one correct way of reading a website?
How much does the design influence the way we read it?