Moniker, Conditional Design
Conditional Design is a way of thinking about design and a way of approaching it in which the designer focuses on the process rather than the final product. It is highly dependent on a series of rules and a defined structure which allows a controlled freedom and effective creativity. Also, it is a way of avoiding randomness and unwanted chaos. Even though it has structure, there’s room for a lot of freedom.

I myself have experienced creative blockage due to very broad prompts or very unstructured commands. Even a few rules give me a lot of direction and control. Also, I believe rules in a way mark down the limits, and by knowing them the designer knows to which point they can “break” them. Something that I’ve also realized in my time as a designer is that the art makes itself in the process. You have an idea, you make a plan, but only during the process the work starts taking shape and actually starts to become. That’s why the author claims “The work is to let go of absolute control over the final product” in a way implying how there is no “interference” of the artist in the process.

Qs: Is it possible to create a structure for a project and make it work without having a clear purpose from the beginning?
The author often discusses the topic of subjectivity. If a work has, as the author claims, 'subjective intentions,' does this mean it will be harder for the viewers to read it how the designer wanted them to read it?