Website Intent

The website's intent is to showcase the portfolio of Bastian Gasser, a communication designer, and provide information about his work and design philosophy. It aims to educate visitors about his design principles and potentially attract clients, students, and design enthusiasts interested in his work.

Website Voice

The website's voice is confident, knowledgeable, and sophisticated. It conveys a sense of expertise and passion for design, reflecting Gassers’s dedication to his craft. The tone may vary slightly depending on the specific page's context, but overall, it maintains an informative and authoritative voice.

Website Tone

About Page: Personal and reflective, sharing insights into the designer's journey
Contact Page: Approachable and helpful, encouraging inquiries and collaboration.
Website Brand: The website establishes a consistent brand that is upscale, elegant and focused on minimalist design. It reflects Gasser’s design principles and aligns with the high-quality aesthetic associated with his work

Personas

Persona 1: Sarah, a design student: Attracted to the site: Sarah is drawn to the site to learn about Gasser’s design philosophy and gain inspiration for her assignments. How the site informs her: The website offers insights into design process, influences, and a portfolio of his work, which helps Sarah understand design principles better. Repeat customer potential: Sarah will likely return for inspiration and learning opportunities.
Persona 2: Emily, a design enthusiast: Attracted to the site: Emily is interested in Gasser’s designs as a collector of art and objects. How the site informs her: The website showcases Fukasawa's latest products and exhibitions, allowing Emily to stay updated on his work.Repeat customer potential: Emily might revisit the site regularly to explore new products and make purchases.

Wireframe

picture

Copy Deck for Home Page

TITLE- Bastian Gasser
Navigation Bar
Project
Archive
Information
Contact
Footer
Terms and Policies
Youtube
Instagram
LinkedIn

Competition

Compare the website with other design-focused platforms. Analyze what sets it apart in terms of voice, tone, brand, style, design, and content. Identify areas for improvement based on competitor strengths and weaknesses.