- The primary target audience would be employers, or people looking to hire a graphic designer or journalist
- The website has buttons at the bottom for different sections: about, home, writing, design, etc.
- Online newspaper adjacent scrolling experience through written articles - Work displayed and is able to be clicked on
- “Want more, click the buttons below”
- Visual design is very personalized and based on design style
Included Assignment Contents
-Intent
- Voice
- Tone
- Brand
- Personas
Website Style Guide
- Intent: To have a convenient and appealing way to show potential employers his work.
- Voice: Funky, personalized, modern with vintage elements, conversational, energetic, excited, passionate. He has images of his work with a short caption accompanying it. It is not a personal blog, but rather a fun display of his work. A few of his pieces are featured on the main screen and include moving elements, making the site appear more interactive.
- Tone: A professional display of his journalism and design work and skillset, but includes his personal style.
- Brand: Very much personalized to himself — simple and modern with vintage elements, energetic and hopeful.
Personas
1. Myself: I am attracted to this website because I am interested in finding inspiration for my design work. I find the website appealing and attractive to the eye. Although I am not looking to hire this designer or purchase anything from him, if I take inspiration from his work, I may credit him which will spread his work to more eyes.
2. Corporate Employers: A New York Times section editor, Adam Mark, would come to this site which would be attached to Will’s resume. Adam would view it as his portfolio to look at his design work and read his writing. If he is attracted to the site and my work, he may be inclined to hire Will onto his team as a freelance or full-time writer.
3. Nonprofit Organizations: A nonprofit organization, let’s say PETA, would look to Will’s site to see that he is able to visualize data points and condense writing into visuals. They may be interested in hiring him to make them a visual element to spread information about their work.
Wireframe
Homepage Copy Deck Title: Will Chase
Heading: Portfolio 2024 beta version 1.1.3-a
Body Copy: Hi, I’m a visual journalist. That means I live here. Curious? Check out some of my work.
Subheading 1: Story/Design/ Writing/Data
Subcopy: A story about how pickup trucks became so damn big
Subheading 2: UX/Design
Subcopy: A dashboard exploring google trends interest in important topics ahead of the 2022 midterm elections
Subheading 3: Dataviz
Subcopy: Various charts, maps, and graphics made for Axios
Subheading 4: Data/Story/Writing/Design
Subcopy: A visual story examining progress on diversity in MCU movies
Subheading 5: Design/code
Subcopy: A dashboard summarizing key info on coronavirus variants
Subheading 6: All of it
Subcopy: A visual story on remotely triggered earthquakes
Subheading 7: All of it
Subcopy: A visual story on the worst Atlantic hurricanes in history
Title 2: Want More?
Heading 2: Click those buttons down there to see even more of my work, read my essays and blogs, or learn more about me!
Button Bar: Home/Projects/Writing/About/Press Me
Competition
Something that this website has that many others don’t is a clear voice. This designer obviously has a design style that he leans toward and he centered the design of the website around that. It is very easy to understand the designer’s brand and interests based on just looking at the website. In a world of many templates and repeated design styles, Will’s website stands out with it’s funkiness and personal style.