Assignment 1

To showcase and share Lotta Nieminen’s skills in branding, art direction, and graphic design through a vibrant and interactive interface.

Professional, Clean, and Sleek.

Aesthetically pleasing & vibrant.

The branding is super consistent throughout the website with the use of the same typefaces and complementary colors creating an upscale and polished brand identity.

1. Graham is a potential branding client who is hoping to work with Lotta Nieminen on an upcoming product that his company is creating. He got Nieminen’s contact information through a mutual friend who recommended her as a creative director and highly skilled branding developer. Graham decided to go on her website to look at some of the past work she’s done on other products as well as graphic design projects she’s worked on. Graham is excited to work with Nieminen after viewing her past work, and will be revisiting the website in the future.

2. Julie is an older woman pursuing graphic design. She was looking for inspiration to build her first website when she stumbled upon Nieminen’s website. The website caught her eye with all of the colors, high resolution images, and unique style. However, when Julie was looking for the menu bar she had a hard time finding it. After about five minutes of searching, she discovered the menu bar on the left side of Nieminen’s homepage. Julie was put off by this design because the choice didn’t seem accessible to people of all ages and abilities. Because of this, Julie will not be returning to the website.

3. Mark is a professor at Parsons teaching a class on graphic design and web building. Mark found Nieminen’s website when he was looking for good examples to show his students. He wanted to show his students that not all websites have to look the same– and he thought Nieminen’s website was a good example of one that designs out of the box. He also wanted to show his students how websites can also foster interactive pieces and elements of animation to allure different audiences. He will be returning to the website in the next semesters.

Title: Lottanieminen

Breadcrumb: ?

Heading: Studio Lotta Nieminen

Body Copy: all images of previous work in a blog style posts

Subheading 1: Eadem

Subcopy 1: A skincare brand for the modern woman of color celebrates the multitudes within oneself.

Subheading 2: Moda Operandi

Subcopy 2: A new visual identity for fashion destination Moda Operandi opens windows into a world of style.

Subheading 3: Steen & Strom

Subcopy 3: A new chapter for an oslo department store, interpreting its long history through a modern lens.

Subheading 4: Maison D’Etto

Subcopy 4: Architecture and nature meet in the visual identity for fragrance house Maison d’Etto.

Subheading 5: Palorama

Subcopy 5: A friendly identity suite for Paloroma, a bath care line with little ones in mind.

Subheading 6: Paintbox

Subcopy 6: Expanding the nail salon's visual identity into a color-driven product line of playful packaging.

One thing about Lotta Nieminen’s website that differentiates it from other competition is the unique structure that it’s laid out in. She doesn’t utilize a traditional menu bar, her tabs are listed on either side of the page vertically as opposed to horizontally. Although it may not be the most accessible or user friendly website in that way, I do like that it makes the website stand out. She also incorporates a lot of visual elements throughout the site that immediately catch your eye and spark your interest in learning more about the product she’s branding, or graphics she created.