1 | intent
The intent of Laura Gutiérrez's portfolio website is to display and promote her diverse talents in fashion,media, graphic design, marketing, and communication. Originally from Mexico City, Laura's career in fashion marketing and communication started in Milan and later continued in New York. Her enthusiasm for creativity and marketing has resulted in positions within the luxury fashion and beauty industry. Currently studying Media Studies, she aims to combine her passion for fashion with media and communication.The purpose of the website is to provide information to visitors about Laura's wide range of abilities, her dedication to innovation, and her ability to communicate in multiple languages such as English, Spanish, and Italian. It serves as an online display, showcasing her professional experiences and current projects. Ultimately, the goal of the website is to attract opportunities and partnerships that are in line with her mission to discover, test out, and bring new ideas to life while promoting innovation, sustainability, and creative expression.
2 | voice
The voice of the website is highly professional, straightforward, creative, and beautifully organized. It communicates information clearly and effectively, making it easy for visitors to understand and engage with the content.
3 | tone
The tone of Laura Gutiérrez Pita Ramos' website is carefully crafted to align with the specific content and context of each page, ensuring that visitors have a tailored and engaging experience. This approach allows for a more meaningful and cohesive interaction with the content, resonating with the essence of each area of expertise.
- Marketing and Communication: The tone for this page is professional, informative, and persuasive. It conveys a sense of expertise in marketing and communication strategies, aiming to inform and convince visitors of the value of Laura's skills and experience in this field.
- Graphic Design: On the Graphic Design page, the tone is creative, visually engaging, and detail-oriented. It reflects a deep appreciation for design aesthetics and the ability to convey complex ideas through visual elements.
- UX Experience Design: This page maintains a tone that is user-centric, analytical, and solution-oriented. It focuses on the user experience and how Laura's expertise can enhance it, making it practical and problem-solving.
- Media Studies: The tone for the Media Studies page is academic, research-driven, and forward-thinking. It highlights the pursuit of knowledge and innovation in the field of media studies.
- Styling: The Styling page exudes a tone that is trendy, artistic, and fashion-forward. It showcases Laura's ability to transform ideas into visual concepts, capturing the essence of style and creativity in the fashion industry.
4 | brand
Laura's website encapsulates a cohesive brand identity characterized by clean, minimalistic, and creative design elements. Its aesthetic employs predominantly white and minimal tones, coupled with professionally captured photos, resulting in a sleek and upscale presentation. The use of sleek sans-serif fonts reinforces the contemporary and minimalist vibe. This design choice is advantageous for establishing a professional presence in the design industry, particularly as an independent designer. It allows Laura's work to shine without distractions, putting her creativity at the forefront. However, it's important to acknowledge that this minimalist approach, while professional, may come across as somewhat reserved, potentially leaving her personal identity less evident to those who haven't interacted with her directly.
5 | audience
The general audience for Laura's website encompasses individuals and professionals interested in the fields of fashion, marketing, communication, and design. They are seeking inspiration, information, and potential collaboration opportunities. This audience includes design enthusiasts, marketing and communication professionals, fellow designers and creatives, students, recruiters, educators, and the general public with an interest in art and design.
6 | personas
These personas represent a range of potential users who could visit Laura's website, each with distinct backgrounds, goals, and needs. By considering these personas, the website can cater to a diverse audience effectively.
- Persona 1:
Marketing - Maya:
Maya is a seasoned marketing executive working for a fashion brand in New York City. She's in charge of finding and collaborating with experts in fashion marketing and communication to elevate her brand's online presence. Maya visits Laura's website to evaluate her expertise and assess whether she's a suitable candidate for her brand's next marketing campaign.She's looking for a portfolio that demonstrates a strong grasp of marketing and communication in the fashion industry. Maya is interested in case studies and successful projects to see if Laura's skills align with her brand's needs.
- Persona 2: Aspiring Stylist - Alex:
Alex is a student at a fashion institute in Milan. They have a passion for fashion styling and aspire to work as a stylist for renowned fashion brands. Alex is looking for inspiration and mentorship. They visit Laura's website to learn more about her journey, view her portfolio, and possibly seek guidance for their own career. Alex is interested in behind-the-scenes insights, educational content, and a personal connection. They're looking for testimonials or advice from Laura on how to break into the fashion industry.
- Persona 3: Art and Design Enthusiast- Olivia:
Olivia is an art and design enthusiast living in Mexico City. She appreciates creativity in various forms and enjoys exploring different artists' portfolios. Olivia visits Laura's website to admire the aesthetic and artistic aspects of her work. She's not a professional in the field but enjoys immersing herself in creative content. Olivia seeks a visually appealing and easy-to-navigate website that showcases Laura's artistry. She's interested in beautiful visuals and engaging content that resonates with her love for design.
7 | wireframe
8 | copydeck
Home Page Copy Deck:
Header: Laura Gutierrez
Main Headline: "Welcome to Laura's Creative Universe"
Subheadline: "Discover the Intersection of Fashion, Marketing, and Artistry"
Call to Action Button: "Explore Portfolio"
Section Title: "About Laura"
Copy: "Laura Gutiérrez Pita Ramos is a visionary in the world of fashion, marketing, and communication. Born and raised in the vibrant heart of Mexico City, her journey has taken her from the chic streets of Milan to the bustling energy of New York. Laura's passion for creativity and marketing has led her to craft her unique path in the dynamic fields of high-end fashion and beauty coordination. Now, she's taking the next step, pursuing Media Studies with a minor in communication design, bridging her love for fashion with the art of media and communication. With a multilingual flair – fluent in English, Spanish, and Italian – Laura's portfolio is a testament to her global outlook and boundless creativity."
Portfolio Showcase:
Section Title: "Explore Laura's Work"
Copy: "Dive into Laura's portfolio, a world where marketing transforms into art and fashion breathes life. From captivating campaigns for top fashion brands to innovative graphic designs, her work redefines creativity. See the beauty coordination that orchestrates harmony between art and commerce. It's a visual journey through the essence of Laura's passion and expertise."
Call to Action Button: "Get in Touch"
Footer:
Contact Information: "Contact Laura | info@laurapitaramos.com"
Social Media Links
9 | competition
Laura's website differentiates itself from other websites by having a unique blend of a clean, aesthetic, minimalist, and creative design layout that effectively balances contemporary aesthetics with a strong focus on maintaining consistent branding. The website is visually appealing with its use of white and minimal tones, and it prioritizes user-friendliness in showcasing Laura's portfolio. This distinct approach helps Laura stand out from her competitors who may lack a personal touch or have inconsistent brand identities. Additionally, the competition emphasizes the significance of maintaining a cohesive voice and tone throughout the website and offers valuable educational content that can enhance Laura's platform further. While Laura's site excels in its minimalist and modern design, competitor websites may employ different design styles to cater to diverse audiences. Therefore, it is crucial for Laura to continually innovate and refine her website's features.