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Reading 7

Scroll, Skim, Stare

Obviously, there have been massive changes throughout the years, and of course, it would be right for us to change as well. In the reading, it says that as a result of the commercialization of the web, the way we “see” images has also changed as we are exposed to a deluge of images online. So it would be natural for artists to use the web to display their works, as having a personal website would open more opportunities. Although I have no doubt about exhibiting images that were created digitally, as it would continue to be on the environment in which it has been born, however, for a work that has a physical form it is slightly different. Indeed this is my personal point of view, but I feel for physical works, not all is delivered through the web. For example, a photograph of an artist’s book is not able to convey the weight, the texture, and even the scent of the book - it is nothing but an image stuck on the web. So what can we do? Could there be a way to exhibit works while allowing the users to experience other aspects as well? How can we combine the advantages of physical and online seeing and create a better user experience?

“Artist can control the way their work is presented.”

But while artists can control the way their work is presented, they can't control how it is viewed. While artists were able to effectively present their works on the web, they still don’t have control over how it is being viewed by the users. Also, there is a danger of images being stolen. I feel like on the web everything is taken lightly. For a work that would have required patience and hard work, once it is uploaded online, people tend to disregard its value. At least in an exhibition space, due to the calm ambiance of the space, works are treated with respect, but within the web, the works simply become one of the proliferation of images. If there is no way to undo the proliferation of images, as it was mentioned in the readings, what can artists do to create an environment where they can exhibit their works to the wider public in the way they want it to be viewed?