WORKS

ILLUST

BIO

CONTACT

SEUNG HONG
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WORKS

THE FUTURE IS FOLDED

The future is folded is a poster project based on an article from 2023 National Geographic issue. Origami is Japanese paper folding. Using a single paper, you can make different shapes. This scientific skill used in origami can be applied to other fields such as the spacecraft, robotic arms and kayak which can be folded. I began wondering how can I successfully deliver the creative traits of origami, when a paper fortune teller from my childhood came to my mind. A paper fortune teller is so easy that anyone who gets this poster can make it. Fold four orange arches on the outlines to make a circle. Repeat this again and you can create your own paper fortune teller.

GRAPHIC DESIGN

POSTER

2023

BLUE MOCHI

BLUE MOCHI is a new Japanese dessert cafe that aims to bring joy to people by reminding them of their childhood, playing video games and indulging in treats. BLUE MOCHI serves delicious, organic, fun, blue-colored Japanese traditional desserts to people from all over the world.

BRANDING

PRODUCT DESIGN

2023

CHARAKUTA キャラクター

CHARAKUTA is a magazine which introduces recent Japanese animes and games. CHARAKUTA means キャラクター(character) in Japanese.

MAGAZINE

WEB DESIGN

2023

TENSION TYPEFACE

Tension is an energetic and interesting typeface which resembles the movement of spring. It consists of 26 lowercase letters, a dot, and a comma. There are exotic characters such as the ‘n’, ‘s’, ‘k’ and ‘x’. These special letters make a harmony with others, such as the ‘o’, ‘i’, or ‘t’ which has much simpler shape and allows you to make your own logo with strong characteristics.

TYPEFACE DESIGN

POSTER

2023