https://jaywithwhite.com/

Table of Contents:

The intent:

This portfolio website serves as a platform to showcase the professional portfolio of Jay Ji. He demonstrates a remarkable design ability that encompasses a strong style and concepts. His works consist of coding and visual comprehension. Everything is brought to life with clean and simple visual understanding to the audience.

The voice:

This site is very straightforward. You are able to tell his strengths through the home page. Some words to describe this are minimal, organized, ambitious, and enjoys coding.

The tone:

The overall tone is organized and straightforward. The arrangements and the motion of categories are very fun to interact with. This gives the audience a great impression and highlights his strengths.

The brand:

The contrast of the black in most areas with minimal and colorful images/texts can easily grab others' attention. It was also fun to see some emojis that he used to represent his personality. This gives youthful and playful characteristics but adds to his professional skills and visual design techniques.

The Persona:

This website points out Jay Li's skill as a product designer. It shows his design thinking and how he utilized a clean and organized navigation to tell the process very straightforward. It gives enough information for someone to know about his style and a little bit of his personality.

Recruiters/HR

This website is great for applying to a company who is searching for a UI/UX designer. HR professionals can quickly review the skillset and design style of the designer. It provides a clear understanding of the designer's expertise and creative capabilities. The website includes detailed insights into the designer's approach to design thinking. HR can gain insights to the problem-solving skills, user-centered design contents. The website's organized navigation allows HR to review the process effectively and saves time for the HR teams.

Design student - Me

This website is a great example for design students. I really like this website because it gives me a direction of how my portfolio should look like as a future UI/UX designer. There's a lot to learn on this website. The website maintains consistency in design elements, such as color schemes, typography, and spacing. This consistency underscores the importance of design uniformity for a professional and cohesive user experience. The designer has included detailed case studies for some projects, providing insights into their design thinking process, problem-solving techniques, and user research. As a design student, this emphasizes the value of documenting and sharing one's design journey.