Inspiration
Inspired by:
These sites stand out for their illustrations, typography, and thoughtful layouts.
Brand Voice & Tone
Voice: Solid, proud, craftsmanship-oriented, ambitious, industrial + creative.
Tone:
- Homepage → inspiring, visionary
- Works/Portfolio → factual, technical
- About/Company → professional yet personal
Visual Identity
- Typography: Headings bold sans-serif, body clean sans-serif
- Imagery: Mix of hand-drawn illustrations and photography
- Layout: Clean, simple, structured
Personas
- Makiko – Retail Project Manager, 42 → looks at portfolio, reliability
- Yusuke – Industrial Designer, 33 → checks creativity and flexibility
- Haruka – Engineer, 25 → attracted by mission, careers
Competitive Edge
Teraoka Hiroshima stands out by using hand-drawn illustrations in a technical industry. This makes the brand approachable and memorable, while still showing scale and expertise.