Final Worksheet
1. Develop Your Idea
My idea is to build a website for a makeup brand. I am specifically looking into minimalist brands as inspiration.
2. Discovery And Research
Glossier: Glossier’s known for their no-makeup makeup trend. They focus mainly on skincare and having makeup lightly enhance the features you have. Their branding and packaging is minimalist and pretty much straight to the point. They stick to natural colors and refreshing scents to their makeup.
Milk Makeup: Milk makeup is known for its fun colors and again minimalist packaging as well. Their most popular for their products being multifunctional yet still being able to be eco-conscious. Milk makeup derived from their Milk website that spans contemporary culture and is a hub for nurturing creativity and supporting partnerships with some of the industry’s most visionary talent and innovative brands.
3. Target Audience
My target audience would be towards honestly anyone who is interested in makeup and into products that they can use on their skin and know that it is not hindering it. A natural line of makeup that can be in a range of colors to cater to all sorts of users.