Website Analysis

Intent: The intent of this website is to promote and organize information about the Japanese mobile game Ensemble Stars.

Voice: Bright, energetic, enticing

Tone: On other pages the tone seems to be a bit more minimal with tabs to redicrect you to more pages

Brand: Very consistent, they recently did a rebrand/brand refresh. The new look is definitely trying to catch a more youthful audience

Personas:

1: The "Newbie": Young, new fans. Likely female and in the teen - young adult age range. Attracted to ther bright and fun colors and interesting idol content. Likely drawn in by the newer characters, enjoys more upbeat characters and story. (The current group the website is trying to appeal to.)

2: The "Music": Older fans. Have played the game for a few years. Already enticed by the previous aesthetic style and staying with the series despite the visual shift. Somewhat attracted to the new visuals out of novelty but already invested in the characters and story to the point where the visuals don't matter as much.

3: The "Basic": Oldest fans. They don't particularly like the new visual direction for the website but are too invested to leave. Possibly stockholm syndrome themelves into enjoying it, might leave the franchise if not.

4: The "Me": Has played the game for almsot 9 years now so way too invested to leave. Doesn't particularly love the chnges compared to what the previous visual style used to be. However, they can appreciate the fun aspects of the new style despite thinking it's a little too juvenille.

Wireframe:

Copy Deck:

Heading 1: PICKUP

Caption 1: 注目コンテンツ

Heading 2: STORY

Caption 2: あらすじ

Subheading 1: 新たなアイドル時代の 幕開け！

Subcopy 1: 突如『アンサンブルスクエア』上空に飛来した 天空のワンダーランド--メガスフィア！あなたは四つの芸能事務所に所属する 個性豊かなアイドルたちをプロデュースし、 新番組「メガストリーム」を手掛けることに---

Heading 3: IDOL

Caption 3: アイドルを紹介！

Subheading 2: AND MORE!!

Subcopy 2: 個性豊かなアイドルたちが あなたを待っている！

Heading 4: GAME

Caption 4: どんなゲーム？

Footer: *Google Play は Google LLC の商標です。 *AppleとAppleのロゴ、App Storeは、米国およびその他の国で登録されたApple Inc.の商標です。 *画像や動画は開発中のものです。 *当社コンテンツ利用ガイドラインの条件を満たさない文章・画像等の内容の無断転載及び配布等は禁止しております。

Competition: I think that the recent rebranding of the visuals for Ensemble sars shares a few commonalities with Sega's Project Sekai website. Both have large header images that take up the enitre screen focing the user to scroll. All the game websites make use of images as tabs/links to other pages. Bandai Namco's Idolmaster has a particularly dated and cluttererd look, and while Ensemble stars is also visually cluttered it feels more intentional than Idolmaster.