Final Worksheet

1.Develop your idea 2.Discovery & research 3.Website Inspiration 4.Target your audience 5.Inspiration and concepts 6.Thumbnails and Sketches 7.Wireframes and prototypes 8.Responsive mockup

Develop your Idea

I want to create an all-inclusive website for Play, a brand dedicated to empowering Gen X women during menopause. The website will combine informative content with an e-commerce platform to showcase Play's innovative insoles and career empowerment services. It will embody adventure, creativity, and empowerment, reflecting Play's mission to provide comfort and support for women in this transformative phase of life. The website will be a hub for women seeking innovative products, career guidance, and a community that champions success during menopause.

Discovery and Research

In my research, I've been inspired by brands like Womaness and BeautyMatter in the menopause niche. I'm committed to creating a website that not only promotes Play as a brand but also helps people understand the professionals and individuals behind it. Just as Beatriz Faria sells herself as a brand, I want the Play website to be a place where visitors can connect with our mission and style. It's more than just a business; it's a personal journey that empowers Gen X women during menopause, mirroring the community-focused approach of Womaness and the quality and personal connection emphasized by BeautyMatter. The Play website will provide a holistic experience, giving visitors insights into who we are and what we stand for.

Website Inspiration

Inspired by Womaness and BeautyMatter, Play is dedicated to empowering Gen X women during menopause. Our website will be a platform that showcases a diverse range of products and services, reflecting our fearless approach to redefining this life phase. It will bridge the gap between information and transformation, echoing our commitment to empowering women as they continue to play an active role in their careers and personal lives.

Websites I am getting INSPO from

Mood board for inspiration

Target your Audience

The Play website is designed to cater to a diverse audience, offering a range of products and services that resonate with Gen X women experiencing menopause. Just as the portfolio of a Parsons student reflects a blend of intelligence and creativity, Play aims to strike a balance between innovation and professionalism.

Confident Comfort-Seeking Carol: Carol is a Gen X woman going through menopause, and she's looking for innovative solutions to alleviate her discomfort. She appreciates products that offer a mix of intelligent design and creativity to enhance her daily life during this phase.

Clara: Clara is a professional woman in a leadership role who understands the importance of maintaining her performance during menopause. She seeks mentorship and support services that can help her excel in her career without compromise.

Empowerment-Seeking Ellie: Ellie is an advocate for women's health and success. She is interested in collaboration opportunities with Play to empower women during menopause. She looks for brands that reflect a blend of intelligence and creativity, aligning with her mission.

Thumbnails & Sketches

Wireframes and Prototypes

Link to responsive wireframe prototype

Responsive Mockup

Link to responsive mockup