The intent of Arika Sato's website is to promote herself and with her designs, fashion shoots, make-up tutorials and blogs.
Voice
The voice of the website is very energetic and conversational; Almost every page that she linked or contain in her website she have elaborated about it and tell the viewers what the content is or how they can achieve it.
Tone
The tone of the website varies depending on pages. Certain pages has more words, but most of them contains pictures.
They all contain enough information for you to know what is happening and can see her creativity and dedication that she give for her website.
Brand
The brand is very consistent and on almost every page in a way of her name "Arika Sato" is on every page that you click on.
Personas
Photographers
Home page: Glances through all her new blogs and go to the next page
Beauty: Maybe click on some of her videos to see if she can do our own make up or need a make up artist to help her get ready for shoots
Fashion: Goes through her pictures slowly to see if she could be a potential model for them
Fitness & Glamlife: Skip
Inspiration: Quickly glance through this page to see if there's any more information about her
Shop: Skip
Advertising: Scrol through the pages and pictures slowly to see who she have worked for or worked with so they can get a sense of how popular she is
Potential clothing companies
Home page: Glances through all her new blogs and go to the next page
Beauty: Maybe click on some of her videos to see if she can do our own make up or need a make up artist to help her get ready for shoots
Fashion: Goes through her pictures slowly to see if she could be a potential model for them so that she can showcase their clothing line
Fitness & Glamlife: Scrol through these pages to see if she will constantly keep herself fit for the modeling job
Inspiration: Quickly glance through this page to see if there's any more information about her
Shop: Skip
Advertising: Scrol through the pages and pictures slowly to see who she have worked for or worked with so they can get a sense of how popular she is
College Female Students
Home page: Scrol through all her new blogs to find inspirations
Beauty: Click on some or all of her videos to see how she does make up and get inspiration from the videos
Fashion: Goes through her pictures slowly to die of jealousy and get inspiration of her outfits and ideas of where to purchase them
Fitness & Glamlife: Skip
Inspiration: Quickly glance through this page to see if there's any more information about her and what are her inspirations
Shop: Skip
Advertising: Scrol through the pages and pictures slowly to see who she have worked for or worked with so they can get a sense of how popular she is
