by Kelly Liu Kai Ling.
October 7, 2019. Made with Adobe Creative Cloud. Parsons The New School of Design.
I wanted to create a typographic series of posters and applications for Rolling Loud. In this redesign, I wanted to capture the energy of Rolling Loud, which is very much known through the huge group of artists who perform, with my choices of color, placement, and font. I decided to go with the font Futura because of its timelessness and geometry, paired with a color combination of cyan, yellow, and black.
I created two of many in a potential series of artist fliers that pair cohesively to the main Rolling Loud Poster. Artist who perform on Saturday have a yellow background while artists who perform on Sunday have a blue background. This allows a differenciation between artist fliers of both days but still allow consistency and variety with the main poster.
Those who purchased a VIP pass will recieve an iconic lanyard that sets them apart from those in GA, or general admission. Though the size of the lanyards are smaller, the colors and the design can be spotted miles away.
This apple watch app is a conceptual idea that I came up from my personal experiences with music festivals and concerts. This application would be available for anyone with a smart watch linked to their phone, as the smart watch applications are synced off the application on your phones. This app allows users to see each artist performing, the song they are currently performing, and how far into the song they are. This allows a user to be able to strategically plan across all three stages that simutaneously have performances on to be able to see all of their favorite artists.
I wanted to play with an invitational style wristband. I wanted the person who ordered a GA, or general admissions, pass to be able to feel welcomed to the Rolling Loud Experience. Each wristband also doubles as the person's ticket in for both days. I wanted their name to be printed on the wristband, as it meant for that person only and makes a good souvenir at the end of Rolling Loud. This would work with their non-transferable or refundable policy while also allow this experience to feel more personal to the festival attendee.
about the artist.