Hanfu Website Development Plan
1. Develop Your Idea
- What are you selling? A website to introduce Hanfu to an international audience, combining cultural promotion, shopping guides, and interactive experiences.
- Problem: International users lack understanding of Hanfu’s history, face challenges in purchasing, and have limited ways to engage with Hanfu culture.
- Solution: A multilingual platform with cultural content, trusted shopping guides, and interactive features like virtual try-on tools and event registration.
- Proposal Soundness: Hanfu’s increasing international popularity makes this website a valuable resource for global users.
2. Discovery and Research
- Research Findings: Existing Hanfu sites cater mainly to Chinese users, with limited accessibility for global audiences.
- Competitor Analysis:
- Strengths: Clear product categorization and appealing imagery.
- Weaknesses: Lack of multilingual support and cultural depth.
- Conclusion: The website will merge the strengths of e-commerce and cultural blogs with unique interactive features tailored for international users.
3. Target Your Audience
- Primary Audience: International users interested in Chinese culture, including students, historians, and traditional clothing enthusiasts.
- Secondary Audience: Casual learners and fashion-forward individuals.
- User Needs: Cultural understanding, reliable shopping resources, and immersive experiences.
- Response: Multilingual guides, intuitive navigation, and interactive tools.
4. Inspiration and Concepts
- Inspiration:
- Kimono websites for cultural presentation.
- https://www.kimono-yukata-market.com/pages/how-to-wear
- Global fashion retailers for cross-border shopping features.
- https://thehanfustory.com/?srsltid=AfmBOorsZUv1ChScTM8A0PCHRAZFqMBt94rwAjFUmGTeaZQB9lhe-5U8
Mood Board:
Concepts:
- Elegant Cultural Hub: A clean, professional layout with dynamic animations.
- Interactive Experience: Playful, modern design featuring virtual try-on and clickable cultural stories.
5. Content Development
- Core Sections:
- Homepage: Introduction to Hanfu with visuals and navigation links.
- Hanfu Culture: Educational content about Hanfu’s history and styles.
- Shop Guide: Merchant directory, reviews, and shopping tips.
- Me: Register,sign in, shopping cart.
- Additional Content: Blog posts, video tutorials, and user stories.
6. User Experience (UX)
- Addressing the Audience: Multilingual design, mobile-friendly interface, and intuitive navigation.
- UX Enhancements: Virtual try-on, step-by-step guides, and interactive forums.
7. Implementation and Evolution
- Initial Focus: Establish core functionality with cultural content and shopping guides.
- Long-term Development: Expand features, refine usability based on feedback, and explore partnerships with Hanfu merchants.
- Adjustments: Tailor content to audience analytics and introduce additional languages if needed.