Let people feel the different artistic flavor of the brand, and the narration of the story, feel the brand creation attitude and fastidious exquisite design taste.
http://www.gentlemonster.com/ Gentle Monster is the south Korean glasses popular brand, which was founded in 2011 by IICOMBINED CO.,LTD., adhering to the tenet of "innovative high-end testing". Just as its name is composed of "Gentle" and "Monster", it is highly regarded in space and fashion. Founder Hankook Kim USES video on his website to deliver fashion and the same personality, rebellion, contradiction and innovation. On his website, he is more bold in style, bold in color, fashion-forward and distinct. Let the client understand culture, technology, trend and so on, understanding is not pure glasses, the most important is the design of inspiration.
Gentle Monster is:
The tone of Gentle monster website does not have many words, but USES photos, video to express ideas and creative ideas. Each video reflects the individuality of the work, giving consumers a fresh sense of the brand and an idea to get a deeper understanding of the brand. Photos and video are both artistic and require consumers to think about new ideas about fashion.
Based on video, it presents Gentle Monster's unique personality. It is the meaning of every designer and the value philosophy that zhe has been passing on to everyone. "Innovation experiment" is Gentle Monster's brand concept. It won't be easy to understand in video, but it will stimulate the curiosity of consumers and give them the idea and the way to use it.
Gentle monster brand is adhering to the tenet of "innovative high-end experiment", which advocates weird aesthetics in space and fashion. The brand design style is bold, the color is bright, the style is avant-garde, the individuality is bright. Gentle Monster has been committed to becoming a leader in culture, technology and fashion. Every page of the website has a unique design. On the page of the homepage, some words have the walking lines, making the font more unique and innovative. And the home page also USES animated maps to give consumers a more interesting experience and curiosity. To make this eyewear brand vivid, also changed the consumer's understanding of the glasses.
In shopping page, the page is also unique, and the brand will be the most inspired look in it, so that it won't be so monotonous, but highlight his features. And the collocation of color, let the whole not be messy, but is full of artistic breath feeling, can feel this brand is meticulous creation attitude and the design grade that is fastidious and exquisite.
From high school to college students, between the ages of 15 and 23. At this age, students like to dress up and make themselves fashionable and trendy. And at this age, they like to dress up, and they don't need to think too much. Just let people know that they are stylish and like shopping. In gentle monster his shop, GENTLE MONSTER has been committed to in such aspects as culture, science and technology, the trend to become the leader of the market. "Innovation experiment" is the brand concept that adheres to. Gentle Monster has different aesthetic styles in all its flagship stores, and it looks more like an exhibition hall of installation art. The Windows and furnishings are highly visual, and are known on social networking sites as the "selfie shop" and "landmark stores". So this is also attract students to see, now of the students like tide, in the artistic flavor of optical shop, attracted many students to be photographed, each store, can have different theme, let the consumer into the theme.
Many idol now like to wear the glasses of Gentle Monster. Their glasses find and create a design that perfectly matches the Asian face. Many stars have also found their designs very stylish, not only suitable for wearing, but also very photogenic. Its nose is designed to be more flexible and suitable for people with low nose and high cheekbones. Idol is a fan of the trend, and in Korean dramas, a TV idol has gone viral in Asia with a lot of Gentle Monster glasses. Let a lot of idol also follow the trend.
I'm a fashion designer now. I like their unique design, the idea of each store. What is achieved in this brand is the harmonious coexistence of "artistic feeling" and "commercialization". I love eccentric design, and when I entered the store, I saw a style that was both flamboyant and whimsical. Among them, and various well-known designers of the cross-boundary joint fund is the most outstanding, the most innovative spirit. Each a flagship store has a special topic, I have been to Beijing shop, the theme of the theme is "Secret Apartment" Secret Apartment, is the story told by the shop "Apartment" is hidden artist Tony "Train" the hiding place. Such storefront, let me full of anticipation and impulse buy glasses. It's like visiting an art museum, and it's interesting on their website. The art on the website is also very special, let me have the desire to buy, to see again.
GENTLE MONSTER
Flagship Store: Guangzhou, China
Shop Online: Red wide open
Shop Online: 2018 Sunglasses
Customer Care
Order Tracking
My Account
Code Pink
Gentle Monster's website is very different from many competitors in design, and USES GIF and Video to show his works and design inspiration on his website. On many other web sites or clothing design brands, there are only pictures or simple designs and minimalist websites. And in the layout, many websites use white, no other color design. Although some websites use words to face consumers, this does not have much appeal to consumers. But the design of Gentle Monster will let more consumers know about the brand, and Gentle Monster chooses these strong artistic series with designers. When you enter the homepage of the website, the most attractive place is the style and the eccentric art.
