The website of YUNE HO is too monotonous, although it will give consumers a simple and comfortable feeling,
YUNLIANG LlU is an independent designer brand, which is a combination of western culture and Oriental culture. Each design incorporates the traditional cultural design, and shows the female's intellectual beauty and feminine curves and sex appeal to the world through the clothing, which reflects the feminine temperament. This brand is mainly about the women's perception of fashion, the design method and the creative design planning. As the designer of women's wear, she expresses the universal and cultural ideas through fashion and complementary matching. Style restoring ancient ways is the core of the brand, through the excellent technology and the change of details, let fashion have a delicate sense of special, add the details in the design of clothes, in order to reflect the administrative levels feeling of the whole.
The purpose of this website is to express the inspiration of independent designers for design and clothing, and to provide visitors with a view of fashion and a knowledge of culture. Guide their new view of independent designers and make them confident in their own fashion. Brand awareness of women gives them confidence, attracts visitors to know more about the brand, and knows more about the integration of traditional culture and ancient ways.
I visited different websites and learned the stories behind each independent design brand. Many brands are design of personality, bright color design, diversified design, simple and low-key design, etc. Some of the websites I studied have expressed their awareness of fashion, and some small brands have personalities and unique design concepts.
Four Different design:
A minimalist design concept combines an appreciation of the environment and materiality. The main expression of the wearer's many emotional channels, their goal is to create a simple life and an imperfect life. YUNE HO design has distinctive personal characteristics, simple but not ordinary, but wen wan can be handsome. But for consumers, not necessarily all people will enjoy the simple design style, not all people can understand such design, although the minimalist, but some consumers, too easy to the life without too much color, instead will be monotonous.but the homepage has no features and no elements.
The website of YUNE HO is too monotonous, although it will give consumers a simple and comfortable feeling,
A brand from the UK, mainly featuring T-shirt slogans and satirical designs, is the main theme of fashion design. The GROUND-ZERO brand is beloved by many entertainers, and its innovative and lovely style has attracted many female friends. Focusing on unique images not only shows their attitudes and ideas. But in this slogan and ironic design, there will be a lot of people interested in the trend, but also targeted people. In the brand, is not suitable for mature women and working the crowd, because in the crowd, usually wear uniforms or simple design, does not wear some exaggerated street style design, and the brand's color is diverse, for them, and is one of the best, so only need a simple color. Ground Zero's website is very special, quite the opposite of YUNE HO. His website uses a variety of color photos and personality photos to make the overall view of the street style.
Let the consumer have the desire to understand this website, the website uses a lot of interesting photos and GIF to provide the consumer to appreciate.
Main purpose of this brand is by observing the daily life, explore the environment and the interaction between people dressed in costumes to look at, and then with reference to the traditional clothing by its ancient craft skills and culture to influence her work, her social and cultural aspects of fashion are explored. Svenja is a mix of everyday impressions and traditional elements in the design, by redefining the aesthetics of this medium by the wearer, and exploring the nature of communication between people and clothes. She traveled around the world and lived and lived in cities such as Paris, Beijing, Berlin and Porto, so each of her series uses traditional features and techniques from different countries. Therefore, in her website, the traditional characteristics of different countries can be seen, and her works are also diversified. There is nothing special about her website, but for her collections part, she uses bright colors to express traditional features, but in general, simple and not monotonous design. In my opinion, it is the combination of GROUND ZERO and YUNE HO that makes the whole website special.
Founded in 2016, ANNDERSTAND is a new brand positioning in high-end fashion, combining with crossover, innovation and craftsman spirit. Urban women understand, and are committed to bringing cutting-edge and wearable styles. To this end, the brand also opens the door to welcome the cross-boundary cooperation with musicians, painters and designers. The brand believes that art is universal, and the founder yu song is keen on the integration of art. The spring and summer collection of ANNDERSTAND 17 is inspired by the collision of London style, western and lazy rock and traditional Chinese ink painting. Danger song will be clever collocation with garment, underwear with silk and lace, now city women's gentle spirit's external and inner languid is lazy unruly show incisively and vividly, make the scene is like a flowing picture scroll. In ANNDERSTAND website home page is divided into four parts, the first part is video during fashion week, the second part is spring/ summer of 2018 collection, the third part is the fall of 2017 collection, the fourth part is spring/ summer of 2017 collection. On her website, people see her works and stories. I feel very interesting, but I think the biggest problem this website is in the home of the video, is not very clear, let a person not interested to know, very fuzzy video I think is the most deadly place.
This website main pair with the pursuit of consumers and the fashion favorite, in this website, mainly express a design of the combination of western culture and eastern culture, let women pay more attention to the fashion wear.
YUNLIANG LIU main consumers are women between the ages of 16 and 30. In fact, the age is not very old, mainly because you are fashionable, and there are still suitors who can follow the website. Because the website mainly expresses the combination of traditional culture and ancient ways, whether you are in your 30s or in your 20s, you can manage this fashion. And on this site, every design can be worn in a variety of ways, some clothes can be worn as a skirt or trousers, which is also very convenient. This saves the consumer to dress the request, also has the understanding to the fashion. Also, content, the website gives the consumer different visual effect, let the woman have new pursue to the beauty, let every woman can reflect the figure in the beauty, and is full of desire for the fashion.
