Worksheet: Portfolio Website

Develop Your Idea

I intend for my portfolio website to set a standard atmosphere for the mental state I want people to enter when viewing my work. Navigation should be attributed to symbols often encountered in my designs and begin to piece together archetypal attributes of concept, emotion, and instinct through visual cues.

Discovery & Research

My research mostly consisted of investigating the websites of other contemporary artists I respect, as well as the layout of my own preexisting portfolio website. The layouts are very simple, a top or side navigation bar with several pages (about, portfolio, contact, mission statement, etc.) The strong initial imagery propels the audience to keep click throughout the site and investigate all content.

Target Audience

I would narrow down my target audience to individuals with an interest in visual arts that discuss relevant topics of socio-cultural norms and primal emotional responses. My audience should be willing to feel, in other words, empathize with the media in an intuitive and pre-verbal understanding of aesthetics.

Inspiration

Thumbnails & Wireframes

Photoshop Composition