Assignment #1

Website Analysis

1. Intent - The intent of the website is to demonstrate the various skill sets and aesthetic of this photographer.

2. Voice - assured, mysterious, orderly

3. Tone - elegant

4. Brand - The brand is consistently clean and upscale, with a dark, mysterious undertone.

5. Persona - photographers, visual artists, college students, stylists, creative directors, brand stylists, expensive companies, minimalistic but edgy brands i.e. Acne Studios, Rick Owens.

6. Characters -

a. A college student studying some sort of visual art or strategic design, looking for some sort of inspiration or other students to collaborate with.

b. A brand stylist looking for a photographer to shoot an editorial for a grungy and expensive brand. This could potentially be something that repeats.

c. A contemporary dancer or choreographer who is looking for a photographer to take photos of them dancing or are maybe even interested in them directing a video.

7. Wireframe -

8. Copydeck -

Title: a.j. kyser

Navigation: WORK, CONTACT

Section Headings:

- BEAUTY

- BRAND CONTENT

- EDITORIAL

- GRAPHE: LARA SAUNDERS & AJ KEYSER

- STILL LIFE

- LANDSCAPES

9. Competition - This photographer stands out against other competitors with his clean and consistent aesthetic. What makes this aesthetic clean is the organized and structured website, which is designed so that all of the artist's skills are displayed on the first page and told to the viewer, rather than them looking at images all together and coming to a conclusion of his specialties on their own. The colors are unanimous and complementary. He attracts a more upscale brand and communicates a sense of professionalism through his website. The website is also designed so that all of the artist's skills are displayed on the first page and told to the viewer, rather than them looking at a bunch of images together and coming to a conclusion on their specialties on their own.