Style Guide Analysis

1. Intent

This is a portfolio website of Jennifer Morla. She created this in order to show her works. I like her website and I'd like to create my website like her.

2. Voice

I'd like to pick up the images from Morla design's website. Jennifer Morla is an American graphic designer. Her personal website,morladesign.com, presents both her identity and brandings. The goal of her website it to show the sophistication of her designs and ideas.

Morla design is clean, impressive, sophisticated and professional.

3. Tone

The main material of this website is photography instead of using texts on the top page. It impresses customer's minds.

4. Brand

A person who I choose, Jennifer Morla,is a President and Creative Director of Morla Design, San Francisco. With over 300 awards of excellence, she has been recognized by virtually every organization in the field of visual communication. She is the 2010 recipient of graphic design’s most honored award, the AIGA Medal, and has been published extensively, most notably in Meggs’ History of Graphic Design.

Since opening Morla Design in 1984, she has continued to pair wit and elegance on everything from motion graphics and branding to retail environments and textiles. Clients include Levi Strauss, Apple Computer, Wells Fargo Bank, Herman Miller, Stanford University, Sculpture Center, and Design Within Reach. For her accomplishments with Design Within Reach, the company was awarded the prestigious AIGA Corporate Leadership Medal for the successful interaction between aesthetics and business.

I like her design method, tastes and careers, thus I'd like to put some visual materials which are depict her designs.

5. Personas

1.Tom, Potential Client

Tom, 50, is a manager of fashion marketing. He is looking for new graphic designers in order to renewal his company's website. He uses the computer at home, where he has set up a home office that he shares with his wife. Roger is comfortable using the computer.

2.Rumi Neely, Influencer

Neely, 31, launched Fashion Toast in 2007. Her particular style of blogging -- photo-heavy posts featuring cool clothes and model poses -- has greatly influenced the generation of influencers who have followed her. While Neely has collaborated with established brands in the past, she recently launched her own line. Are You Am I, a collection of slip dresses, tap pants and distinctly cut tees, is notable for its specificity. For fans who want to emulate Neely's style -- and there are plenty of them -- there is nothing more perfect.

3.Kei, Design College student

Kei, 18, is a freshman at Parsons, one of the famous design college with an undergraduate population of 3,000 students. She is planning to major in Graphic design, and will carry 14 credits during her first semester at Parsons. She was the member of the art club at her high school, and she is hoping to work on fashion industries as a graphic designer.

6. Wireframe

7. Copy deck

Title:

Home

Header:

Graphic designer

Body copy:

Projects

8. Competition

Regarding design, my website would be simplified and clear, therefore it's easy to understand my works in this portfolio website.