Vertical Reading
The author documented his experience of vertically reading the Roma Publication website. And yet I’d never realized such dense information could be embedded in one web page while available to be read in both vertical and horizontal directions. So can the sequence of reading be one of the standards to judge the website?
The information were organized and presented to the viewer in such a simple, clear way. The author dug every detail out of the page, which has shown that the structure of the information was able to be checked after repeated deliberation. This kind of preciseness represented the character of Roma Publication Company. Therefore, the web design of the company fits in its identity.