Online portfolio of Nosego's art work, merchandise, and experience.

Yis "Nosego" Goodwin is a Philadelphia based artist. He mixes fine art of painting into his passion for illustration. His art is a configuration of vibrant colors, distinctive patters and characters influenced by his innovative imagination and surroundings.

In relation to his website, the site is overall clean, simple, and sophisticated to counteract with his energetic, colorful, and chaotic style of work. In my opinion his goal is to balance his work with a clean cut site layout. This balance works as one and lets the users be in awe of solely his artwork, which is indeed jaw dropping.

The tone of Nosego's website varies from section to section yet it's still able to continue with the consistency as mentioned on at Voice.

• Paintings

A set of 19 recent illustrative paintings are shown as medium size thumbnails on the page. It is very organized and concise, especially when a painting is clicked, it opens up a slideshow with info about the paintings. The slideshow is overlaid on top of the painting section as the behind thumbnails are darkened and faded in order to focus on the painting selected.

• Murals

Same concept and goal as the paintings section, however it is organized in 20 large size thumbnails. Since these are murals, the location of each mural is stated in the info of each mural.

• Shop

This section differs largely from the the other content pages since it only has an illustration in the center, with two blue circles on its side with the title "Merch", short for merchandise, and "little originals" for original art work for sell. Each title is linked to a different page Nosego created in order to sell in work. I believe the goal of this section is to separate commerce with his portfolio in order to maintain it's intent and simplicity.

• About

Finally here, towards the end of the navigation list, is when the artist gives a brief overview of who he is and what he does which includes a long list of exhibitions, features and videos, also clients he has worked for in the past. This section is somewhat of an informal resume for future clients.

• Contact

Provides the artist email, social medias such as Twitter, Facebook, Flickr, and Instagram. Also there a section to write a message fron the web to Nosego abou any inquiries and commissions.

• Events

An online poster of his most recent events that he will attend with a side list for the information said on the poster.

Nosego's brand is youthful, playful and casual. His brand is established more through the selection of his work he chose to present with a consistency of playful, imaginative characters navigated through a simple, casual website layout. This is where his brand is established: clean, edgy, playful, energetic all seem to balance with one another.

Nosego website is primarily a composite of his work and experience in the art world. From my perspective as a user, I am the “fan” type of persona. Why? I am an aspiring illustrator studying illustration at Parsons, and Nosego’s artwork is one of my goals/ inspirations in the art world. Also I can be called a “follower” type of Persona since I follow him in all social medias and I am always seeing his work in progress and what events he will attend to. Relating it to the website: Nosego’s website lets me be aware of his latest most successful paintings and murals with information on the and where I can find more inspiration from. Also his website gives me the opportunity to even owning one of his “little originals” and for the chance of sending him a message about how his artwork is shaping mines.

Now examples of Personas that view the website will go as follows:

• Example 1: Art Director of a magazine

Michael Beaumont is a French American art director for his magazine called “The Know in Art” which focuses on upcoming artists such as illustrators, street artists, photographers, graphic designers, filmographers and other visual media based artists. His motives in his magazine is to interview, showcase, and discover new artists from any country to show internationally since his magazine is sold in the US and parts of Europe. Mr. Beaumont’s next venture is to make a 4 page cover story on a new artist, so he heads to the streets of Philadelphia where street art is popular. He came across one mural that caught his eye. This mural was made by nonetheless Nosego. Mr. Beaumont starts his search of the artist who made it in order to contact him for an interview. Surprisingly with help of his colleagues, he found Nosego’s website. He was first in awe of the one painting on the homepage that made him even more excited to interview the artist. While going through the content pages, he clicked on “Murals” and saw the mural he saw in the streets of Philadelphia. Once he clicked the “About” page, Mr.Beaumont was surprised that Nosego is not new to the art scene due to his long list of exhibitions and other magazine interviews. All this information and extensive list of covers and interviews of the artist, Mr.Beaumont is up for the challenge in competing with the other journalist. Mr.Beaumont will make Nosego famous internationally. Under the contact page, Mr. Beaumont finds Nosego’s email and sends him an in depth message about his motives and goals so he can help Nosego reach number 1 of “The Know in Art” worldwide.

• Example 2: Gallery Owner

Katrina Fine is an upcoming gallery owner in Chelsea, NYC. She has invested in opening up a gallery that showcases illustrators, since illustrators tends to be casted aside from other visual based artists. She is looking for illustrators that do new innovative styles and techniques in their art work. Something “different”. Through her search in the web one night, she got a text message from her friend. Her friend sent her her latest new art piece she bought. Katrina found the piece her friend bought to be so original and playful done on wood. Her friend said she bought it off of this website: http://nosego.bigcartel.com/ , which is Nosego’s merchandinse website. From that point on, Katrina began looking for the artist's main page to see the rest of his work and once the website loaded, she fell in love. It was love at first sight with the first painting on the homepage, and the rest is history. She didnt even went through the rest of his content pages, she went directly to contact and sent the artist a huge email. Once she wrote what she had to say to win the artist heart was off off her chest, she began to look round his artwork while she quietly excitingly plans the setup for Nosego Exhibition for her gallery opening.

• Example 3: College Art studen

Brandon Yung is such a lazy and uninterested student when it comes to doing a powerpoint presentation based on any contemporary artists that are not mainstream. You would think that this college sophomore would be more than excited to hop on this project, but like any one-minded individual, he wanted to focus on solely past artists since there is more information on them in the internet to do a presentation on. To start off his project, he logs in to his Tumblr page to explore any artists on tumblr, or any images posted of artists. He came across one post with the link to Nosego’s page, and a comment saying “BEST SHIT EVER!”. He clicks it to see if it was “the shit”. To his surprise, the first image on the homepage was “The shit”. He went through all the content pages to find countless of information about the artist and what he was featured on in order to learn more and to add to his presentation. This was the best thing Brandon could’ve came across with, since he is in into imaginative character just as Nosego. Therefore he went to the Shop page and bought himself a Nosego Shirt. What a great day and project development it was for Brandon.

Nosego's Copydeck only consists of an image and to me that seems like the smartest thing to do. If the client goes to his page and sees he's illustration at first glance, it is there to grasp the attention, to invite the user to continue on throughout the page to learn more.

The website is not as impressive compared to other illustrators. However, the competition is not how the site is set up , but the content in the site i.e Artwork. However what it does have that competitors do not is a balance and simplicity that doesn’t overshadow the main contents of the page. This allows users to pay attention to what really matters on the site. This goes hand in hand to what the intent, voice, and tone of the overall website is. It stays true it’s intent which it’s not usually what we see on artists page since some want to do so much that instead of being clean and precise, it looks messy and unprofessional. What can be learned from Nosego’s site is that simplicity goes a long way creatively and professionally.