Position the Brand

Who is your target audience? Where are the spaces in your industry/category that allow you to be first, seen, heard and remembered for strategic competitive advantage? How can we take an outside-in approach that helps us understand what site visitors actually think, feel and do?
People should learn to look at things rationally. For most of us ordinary people, facing a large number of marketing advertisements on the Internet, we must not be affected by them. Once there are meaningless expenses in life, the fun of life itself will be reduced. For ordinary people with ability, it is okay once or twice, but if it continues, it will inevitably develop into a bad habit.
I hope that all those who want to save unnecessary expenses in learning can understand the website I established. Knowledge itself is free and should not be spent. No matter what your values ​​are or what kind of person you are, you have the right to learn knowledge for free.
Spending a lot of money on a brand or platform that does a good job in marketing promotion is really a waste of money, especially for those who are interested in a certain subject or field, but do not know much about it. It is really unfair. What I hate most is the monopoly of educational resources and the disunity between people, even though I deeply realize that this problem cannot be solved in a short time, and there will be no progress at all.
I spent so much money to learn in this school, but I can actually learn it without going to school, and I may even be freer. You can never change the school. It is essentially a form of shackles. It is a torment for people who cannot adapt to the current society, but they have to accept it, because for adults who have received primary education (18 years old in China), no one is stupid enough to not see the logic behind it, and everyone has to accept it.

Everyone starts with an inside-out approach. That is only natural. You have ideas of what you want to sell, and how to sell it. We do not have time for test marketing the web site, but stand in your target audience’s shoes. Would they buy it?
My website can provide students with a better free learning platform, and at the same time they can obtain legal and compliant educational resources for free. The underlying principle is to fill the information gap in the Internet age and avoid unnecessary expenses on originally free educational resources.
Brand Meaning Build meaning into your brand. How do you talk about it? What do you say about it? What does it look like and what do you stand for? What can you say about it in 30 seconds? Why and how does your website really benefit your customer? What is the reason for its existence?
My website aims to provide a more focused learning experience. After logging in to your account, you will continue with the skills or courses you have selected before, and all course selection interfaces will disappear unless you confirm to exit the course several times. At the same time, I will launch an interdisciplinary module in the future to help some people learn interdisciplinary knowledge and provide some inspiration for them in the learning process, but it is mainly limited by my personal ability.
Brand Delivery
How do you deliver the brand? What consistent parameters do you place around your website? What ways can you leverage it? What media and channels best supports it?
Identify…
your website’s problems, strengths, weaknesses, opportunities, threats and goals.
The disadvantage of the website is that it takes time to develop. At present, the website is in its early stages, but it will continue to improve. Knowledge in different disciplines will be more or less repeated.