Final Worksheet
Develop Your Idea
My idea and for my final website is to create a website that sells indian and/or fusion fashion, for the Indian market. i also want my website to be in both languages - in English and Hindi.
Discovery and Research
I explored two of India’s top-performing fashion brands, which have a strong presence and deep understanding of the local market.
SABYASACHI
Sabyasachi’s website design caters to its luxury audience by combining exclusivity, sophisticated visuals, and seamless functionality. It emphasizes the brand's rich heritage and commitment to craftsmanship, with high-quality photography that enhances the luxury experience. The user-friendly design ensures a smooth shopping experience while focusing on the brand's values, including its cultural and philanthropic initiatives. This creates a personalized, aspirational connection for visitors, strengthening the brand’s narrative of timeless luxury
The brand’s website excels in providing a seamless, mobile-friendly shopping experience tailored to India’s growing mobile-first shopper base. It leverages strong SEO, social media engagement, and personalized recommendations to boost customer loyalty and sales. Biba also integrates its online and offline stores to ensure quick delivery and product availability, enhancing the customer experience
Target Your Audience
The Indian market. To connect with the Indian market, it’s essential to understand the mindset and psychology of Indian consumers, especially when it comes to traditional clothing. Indian consumers highly value cultural identity and craftsmanship, seeing clothing as a connection to heritage, especially for special occasions. Quality, affordability, and a preference for personalized designs also drive purchasing choices. Urban consumers increasingly seek sustainability and ethical options, while fusion styles appeal to younger demographics. Social media and celebrity influence further shape trends, making visibility on these platforms valuable. Balancing tradition with modernity and offering good value are key to resonating with this audience.
Inspiration
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