Intent : Iris van Herpen wants to establish her brand as a pioneer in avant-garde fashion by showcasing her creative vision and cutting-edge couture designs on her website. The website highlights her skill in fusing technology and traditional craftsmanship, hoping to draw media attention, high-end customers, and industry insiders while solidifying her position as a trailblazer in the fashion industry.
Voice: The website of Iris van Herpen has the following voice: Creative, refined, artistic, elegant, and visionary This voice emphasizes the cutting-edge technology and exquisite craftsmanship that go into her designs, reflecting the site's aim to evoke a sense of haute couture artistry and cutting-edge fashion.
Tone: Home Page: Elegant and Captivating - This page's tone aims to captivate visitors right away with an emphasis on high fashion and artistic quality, perfectly encapsulating Herpen's avant-garde designs.
About Page: Creative and Inspiring - This part would highlight narrative and the creative process, conveying Herpen's enthusiasm and vision in a more relatable and captivating way.
Collection Pages: Sophisticated and Detailed - The tone would emphasize the artistic and technical nuances that distinguish the designs, as well as the craftsmanship and distinctive features of each collection.
Checkout/Shopping Cart: Streamlined and Professional - This section should be straightforward and comforting in order to ensure a safe and easy checkout process while upholding the brand's high standards.
Brand:
Visual Aesthetics: The website has a tasteful color scheme, excellent images, and a simple, minimalist design. This reflects sophistication and richness, fitting Herpen's role as a couture designer. Herpen's distinct approach to fashion is highlighted by the use of eye-catching images and avant-garde design elements, underscoring her status as an industry visionary.
Content: To accurately convey the complexity and creativity of Herpen's designs, the wording and descriptions have been carefully chosen. The detailed content highlights both the artistic and technical facets of her work. Herpen is positioned as a pioneer and thought leader on the website thanks to its frequent attention on the creative process and the blending of technology and fashion.
The website offers a seamless experience that embodies the elegance of Herpen's brand thanks to its well-designed, user-friendly layout, seamless navigation, and elegant design elements. To ensure that visitors view the brand as both high-quality and approachable, the layout and functionality are meant to provide a sophisticated browsing experience.
Persona :
Persona 1: Sophia Rodriguez - Avant-Garde Fashion Enthusiast Age: 32 | Occupation: Art Gallery Curator | Location: NYC Interests: Contemporary art, high fashion Motivation: Seeks unique, artistic fashion pieces. Why She Visits: Sophia is captivated by the futuristic, my artistic design website. She loves exploring collections and the creative stories behind them. Will She Return? Yes. The site’s updates on new collections and events keep her engaged and coming back for more.
Persona 2: Liam Turner - Sustainable Fashion Advocate Age: 27 | Occupation: Environmental Activist | Location: San Francisco Interests: Ethical fashion, sustainability Motivation: Finds fashion that aligns with his eco-conscious values. Why He Visits: Liam is drawn to the brand’s focus on sustainable practices and innovative materials. He uses this info for his blog and shares it with his followers. Will He Return? Yes. The brand’s commitment to sustainability makes him a loyal advocate and repeat visitor.
Persona 3: Emily Clark - Aspiring Fashion Designer Age: 22 | Occupation: Fashion Student | Location: London Interests: Innovative design, learning new techniques Motivation: Seeks inspiration and knowledge from top designers. Why She Visits: Emily loves the behind-the-scenes content and design process details. She uses this to inspire her own work. Will She Return? Definitely. The site is a continuous source of learning and inspiration for her fashion projects.
wireframe:
Copydeck:
Title : Iris Van Herpen
Hyperlink 1: Haute couture
Sub Hyperlink:
Hybrid show AW24
Architectonics AW 23
Carte Blanche SS23
Meta Morphism AW22
Earthrise AW21
Roots of Rebirth SS21
Sensory Seas SS20
Hypnosis AW 19/20
Shift Souls SS 19
Syntopia AW 18 /19
Ludi Naturae SS 18
Aeriform AW 17 / 18
Between The Lines SS 17
Seijaku AW 16 / 17
Lucid SS 16
Sub Hyperlink: Expand archived collections +
Hyperlink 2: Sculpting the senses
Hyperlink 3: Sculpture
Hyperlink 4: Bespoke
Hyperlink 5: Muse moments
Hyperlink 6: Boutique
Hyperlink 7: News
Hyperlink 8: The Maison of Iris Van Herpen
Subheading: Hybrid Show
Hyperlink 9: Discover the new collection
Body: On June 24 during Paris Haute Couture Week, van Herpen presents her signature spellbinding Couture alongside her first aerial sculptures, ushering in a new era of visual artistry for the maison. “For a long time I’ve been working on expanding people’s perception of how fashion and art can be symbiotic. This is the natural next step for me to really show what I mean,’ she says, likening her preferred process of moulage, or draping directly on the mannequin, to sculpting. “Even though we call one practice ‘Haute Couture’ and the other ‘art,’ to me, it’s one universe.”
Hyperlink 10: Immerse into the inspiration
Hyperlink 11: Delve behind the scene
Competition : The website of ris van Herpen is unique due to its deep storytelling that combines fashion, technology, and sustainability with an artistic and futuristic tone. Unlike rival websites that frequently place a higher priority on luxury or commerce, hers provides a distinctive artistic journey along with in-depth insights into the creative process. Even if it is visually stunning and intellectually stimulating, competitors might do a better job of improving the e-commerce experience and adding interactive elements. Although the website does a good job of capturing the avant-garde character of her business, usability and engagement might use some improvement.