MIDTERM WORKSHEET.

Idea Development.

I intent my website to be a library of well organized documentation of my creative projects, experiments, and adventures that are fun and playful, at the same time, fact-finding and informative.

Research.

OXMAN

Company.
The aesthetic of the website communicates goals and core values of the company clearly.
Creative process is well documented.
Minimalstic.

YINGJIE BEI

Individual.
Website is well curated.
Different way to bifurcate work as personal and commercial.
So-called visual noise is eliminated, projects draw attention to them.
CV is included.

STUDIO BIGFAT

Design studio.
About page of the website is interactive, adds a fun element to it.
Contact page has a sense of convenience to it.
Home page gives exhibits a range of digital work that the company has created.

SOWMYA IYER

Individual.
Website has a personal touch to it.
It exudes confidence, exploration and fun.
Home page is inviting.

Target Audience.

Designers.
Design Firms.
Design Studios.
Design Research Labs.
Future Clients.

Mood Board I.

Pink And Green — Above Moodboard is a vibrant paraphernalia of images that display the intended color palette for the website. I think the colors compliment each other well, additionally their combination has a calming, fresh and a positive effect on the eyes.

Mood Board II.

Orange And Lilac — Moodboard II's muted color palette and the mood it evokes is something I would like to replicate in my website. I think I might go forward with this one, black bold text will be used. I might use a 3D Software to render the background of my website.

Thumbnail Sketches.

Rough Thumbnail Sketches — Above image encompasses 5 thumbnail sketches I ideated for the layout of my website. I am leaning towards the first and third one. The final website will be a combination of both.

Wireframes And Photoshop Comp.

Wireframes — Above are some wireframe mockups created upon building on the ideated thumbnails. The fourth one will be used for the final website. During the process, look might change.