Voice

Her layout in the webpage is simple, but it’s clean and neat. Her website looks like a conversation with the viewers: while clicking on a picture, it gets enlarged. While all her corporations are also listed individually in one of the sections on her website, it’s at the same time a publicity for herself. Her published books are ready to be viewed on her website.

In short, Svarbova's website is:

Tone

Most of Svarbova’s pages are mainly filled with pictures, but they are not crowd at all. The unification of heights but variation in width of the pictures made her webpage much more lively. The pages are not rigid at all. For the page of her books, the focus turns to the publicity of her goods. It's directing to another website that has further information about her photo books.

Brand

Svarbova's brand is very unique. She has her own special way of color collision, which assembles highly saturated colors in a wonderful way. Svarbova's vibrant colors stand out among the simple backgrounds, while the text on the homepage are straightforward: with only the titles of her projects.

People might think that such a display is too "careless" or universal - a simple portfolio site is indeed working for most photographers. But for Svarbova, it's also a way to set her style apart.

Persona

Persona 1

Name: Grace

Age: 35

Job: Public relation staff in designing studio. In her work, she usually look for corporations and contact those people that may build up a collaboration with their company.

Websites that she usually visits: Instagram, Behance, Flickr

Grace might be attracted by this website because she wants to find a photographer for the publicity of her studio. She needs someone who has innovative ideas and clean composition of the pictures.

Persona 2

Name: Caroline

Age: 20

Job: Photography student in art school.

Websites she usually visits: Instagram, Pinterest, Vogue

Caroline is a photo student who regularly research for ideas and inspirations. Usually, her works are about people and movement. She might be attracted by Svarbova’s website after seeing her colorful pictures and creative ideas.

Persona 3

Name: Daniel

Age: 28

Job: Economic consultant

Websites he usually visits: Wall Street Journal, Economist, BranDMagazine

Daniel is an economic consultant. He works all day but has a hobby of collecting. He's very passionate about albums and photo books. He might get interested in Svarbova’s website when he saw the pictures and found her books. Perhaps he'll be interested in getting one of them and collect it in his bookshelf.

WireFrame

CopyDeck

Title:

Biography

Body Copy:

Maria Svarbova was born in 1988 in Slovakia. Despite having studied restoration and archeology, her artistic medium is photography. From 2010 to the present, the immediacy of Maria’s photographic instinct keeps on garnering international acclaim and is setting new precedents in photographic expression. She has received several prestigious awards, including the Hasselblad Masters Award, and her exhibitions have placed her among the vanguard of her contemporaries, attracting attention of prominent publications such as Vogue, Forbes, CNN or The Guardian around the world. Her work is a staple of social media’s limelight. Maria’s talent earned her a spot on the coveted 30 under 30 Forbes list as well as a commission for a billboard-sized promotion on the massive Taipei 101 tower in Taiwan. In 2019, Apple commission her to create an exclusive photography series shot by iPhone. This publication is preceded by two books of her photographs: Swimming Pool (2017) and Future Retro (2019). Swimming Pools presents an updated version of the now out-of- stock Swimming Pool, and it features new format, design and content.

Competition

Cosmo Wang

2022