WEBSITE STYLE GUIDE

Shishi Yamazaki

SCREENSHOT

Visual artist known for her original style of creating Rotoscope animation using Watercolor painting style, with a pallet of pale pinkish colors known as "ShiShi-Pink". Her works have been used in promotions for CHANEL, PRADA, Shiseido and have gained recognition internationally for her artwork. Her original animation, YA-NE-SEN a Go Go, and YAMASUKI, YAMAZAKI has also screened at numerous festivals. In 2018, ShiShi has been officially selected for Forbes 30 Under 30 Asia list – Class of 2018.

INTENT

The intent of the site is to showcase Shishi's work and a little about her.

VOICE

The voice of the website is bold and playful, utilizing both English and Japanese as the language. The interface is rather fun not following a specific grid, showcasing the freedom of the artist.

TONE

There appears to be an almost "shoujo" magical girl image to the site. The playful choice of color and layout showcases the energy of the artist.

BRAND

The website estabilishes its brand through its visual language. The site opens with pink and white visuals, with bubbly text in both English and Japanese. The use of diagonals and bright colors shows the boldness of the artist and her aesthetic value. The same aesthetic values can be found within her work.

Her work is notable for its soft watercolor like features alongside her bold choice in colors. The overall palette may appear muted at first but amongst the soft peach is a burst of pink, similar to that of her home page.

PERSONAS

student

Fellow Parsons students would be interested in this page considering that it may help them learn more about portfolio sites alongside providing them inspiration.

Jenny might consider wanting to emulate some of the visual branding found on Shishi’s site. She may note the bright colors and typography choice and consider thinking about what fonts she may want to use.

business

Potential clients would be interested in Shishi’s site considering it’ll be an easy place for clients to find out about her work and finding her resume.

The website highlights her work and will allow for easy access to see who she has previously worked alongside with. By chance if Chanel were interested in working with Shishi again they would be able to see the scope of her work, both old and new. They would also be able to see her personal style for work beyond just client work. They would be able to navigate to the VIDEO portion of the site and see her updated portfolio.

The website can also be saved for future reference if they would like to work again with her in the future.

fellow designer

A fellow designer would be attracted to this site considering they may want to learn more about others in the same field. They may also take inspiration from Shishi.

The website also serves as a mean to get connected with Shishi, the competitor artist may be interested in building a connection and collaborating in the future.

Linda has just recently begun to build a portfolio site of her own, she asked a few friends to suggest some promising portfolios to help inspire her to create her own. She was recommended Shishi’s due to the overlap in interest and aesthetic value.

WIREFRAME

WIREFRAME

COPY DECK

title: ShiShi Yamazaki  シシヤマザキ Official Website

body:

VIDEO

INSTAGRAM

TWITTER

FACEBOOK

SOUNDCLOUD

CONTACT

COMMUNITY CAMP FIRE | SHISHI MASK ARCHIVE | 1980 YEN | HOTZIPANG SHOP

HOTZIPANG | WEIBO |FORBES 30 UNDER 30 |LINE STICKERS

COMPETITION

Compared to other portfolio websites, Shishi’s appears to be very free and follows well with her own style without feeling the need to be constrained by style guidelines. Many other creatives seek a clean cut website with a gallery style grid based design, typically with a plain background to contrast the work being displayed.

The interactive feature of dragging your mouse across the page as an image forms amongst the sparkle truly differs greatly from the typical gallery found on most portfolio sites.

Shishi’s site has personality and character that truly showcases her sense of artistry.