Website Analysis

Intent

Marcus Pork's website aims to present and market his designed clothing and artistic pieces.

Voice

The voice is artistic, absurd, and playful, interwoven with irony and humor.

Tone

Casual and whimsical, with an emphasis on lightheartedness in creative showcases, providing a fun yet quirky approach to fashion and design.

Branding

The brand reflects a personal style rooted in irony, dadaism, and absurdity. It maintains a cold humor, embracing experimental and unconventional elements that highlight Marcus Pork's distinct fashion identity.

Personas

Persona 1

Emily: Fashion Enthusiast
Age: 27
Occupation: Freelance graphic designer
Behaviors/Interests: Loves experimental fashion, admires unique and bold designs, follows niche designers on Instagram. She enjoys attending fashion events and is always on the lookout for new trends and designers with a sense of humor and creativity.
Attraction to Site: Emily is drawn to Marcus Pork's site for its quirky and absurd fashion pieces, which align with her love for avant-garde clothing. The playful tone of the website resonates with her artistic side, and she appreciates how Marcus Pork brings humor and art into his designs.
Site Engagement: She browses collections for statement pieces to wear at events and would likely share the site on social media. The lightheartedness of the design attracts her, and she might become a repeat customer, buying more unique pieces for her wardrobe.
Return Potential: Yes, as Marcus Pork's evolving collections keep her intrigued and excited.

Persona 2

James: Creative Director at a Boutique
Age: 35
Occupation: Creative director at an independent boutique
Behaviors/Interests: Always seeking innovative designers who can bring fresh, eye-catching pieces to the store. Prefers fashion that's bold, visually arresting, and taps into ironic, countercultural themes. He also enjoys scouting new talent at fashion weeks and independent showcases.
Attraction to Site: James is attracted to Marcus Pork's unique and ironic fashion style. The absurd humor in the designs match his vision for what could set his store apart. He might be interested in contacting Marcus to discuss potential partnerships or stocking his designs in the boutique.
Site Engagement: He could explore the collection and assess which pieces might appeal to his clientele. The casual tone, combined with the cutting-edge branding, gives James confidence that the designer is both creative and professional.
Return Potential: Yes, he might come back to follow new collections or updates, keeping an eye on potential future collaborations.

Persona 3

Lily: Art Student
Age: 21
Occupation: Art student majoring in fashion design
Behaviors/Interests: Passionate about fashion as an artistic expression. Lily often looks for inspiration from unconventional designers and explores irony, satire, and cultural commentary in art. She regularly follows designers who blur the lines between fashion and performance art.
Attraction to Site: Lily finds Marcus Pork's work deeply inspiring. The absurdist style, mixed with feminism and humor, aligns with her exploration of fashion as an art form. She might visit the site for research purposes, looking to understand how fashion can challenge norms.
Site Engagement: She would likely spend time analyzing Marcus Pork's designs for a class project or personal inspiration. The playful, artistic voice of the site keeps her engaged, and she might reference his work in her studies.
Return Potential: Likely to return as a source of ongoing inspiration, potentially citing his designs in her portfolio or school assignments.

Wireframe

Copy Deck

Navigation: SHOP; SHOP BY DISABILITY;COLLECTIONS; LIVE EVENTS

Headline: TRENDING; COLLECTIONS;BEST SELLERS; Why over 10,000 people love us; SLASH SALE - BEST SELLERS; My Happy Customers;SHOP ALL

Subheading: Infected with Gluten Free T-Shirt (Jr.'s Design) I have celiac, and this shirt is perfect for me. My small intestine is Bad and Afraid of Gluten and i need the world to know. The shirt came in a timely manner and the quality is good.
Relatable Wine Mom Hoodie Büstenhalter!! Beautiful 🥰 I love this so much, my son got me this hoodie for christmas 🎅 and its just perfect! 🤩 thank you for blessing my eyes 😊
Best shirt I own This is my new favorite shirt. It is the only shirt I want to wear lately! Makes having a flare-up so much better! I cant wait to get more Marcus Pork t-shirts and add them to my collection.
Autistic Boy Summer T-Shirt Legit my favorite shirt, I got a 3X for a bit of a baggier fit (I usually wear 2X) and it's perfect. I've wore it at least 20 times and the art has not cracked at all. Marcus Pork, I am so ready for my autistic boy summer 💛💛

Competition

Marcus Pork's website blends fashion and personal artistic style to create a playful and distinctive brand. His website doesn't just focus on aesthetics or trends, the typography is clean and simple. Customers are able to browse or shop with ease.