SPRING 2022 READY-TO-WEAR

RESPONSIBLE FASHION

The world today is burdened by the problem each garment brings forth to strain the environment and every fashion supply chain is crying out for a solution. In a bold move, Colombo Fashion Week (CFW) in association with the Responsible Fashion Movement (RFM), after months of research and behind-the-scenes work has come out with a specific action-oriented impact on each garment presented on the ramp, under a program titled Responsibility In Fashion. This program epitomizes our journey towards circularity and out attempt to leave a positive mark on the environment. For this to happen, each participating designer was taken through training sessions. Hence, garments will carry a Responsible score which tells its story to the consumer.

Increasing life span and decreasing disposal is being kept at the forefront of the design process this season, hence each designer is designing with a disposal mindset. Each designer is encouraged to appreciate their creative piece more while designing the patterns, so that periodically he/she can enhance the garments life and with this, their relationship with the creative piece does not end after one transaction but continues.

The current issue the garment faces in its journey with the consumer, is that it gets devalued with every wear or if not sold at the opportune time it faces the trial of ‘SALE’ at retail. CFW x Responsible Fashion Movement came forward to do the opposite, that is, to enhance the value and not allow devaluation. Three key impact-based action points will be implemented on every garment presented on the ramp of Colombo Fashion Week SUMMER 2020. Every participating designer has pledged to follow the program and are advancing on this journey. This is a testimony of every garment and a showcase of its journey of Responsibility, Accountability and Transparency.

The 3 actionable impacts:

(Source: https://www.colombofashionweek.com/responsible-fashion/)

RETAIL EDIT

The Look & Book app, an interesting new format of fashion retail, creates a special shopping experience by making the outfits on-ramp available to be booked during the fashion shows in real-time and allows consumers to lock in the purchase on the same day. On the days of the fashion shows, the guests get a chance to book a design related to the designers showcased on that particular day simply by accessing a link on their smartphones.

From ramp to retail, the CFW Retail Edit is Colombo Fashion Week’s carefully curated pop-up retail experience. The designer collections showcased on the runways will be retailed shortly after the event.

(Source: https://www.colombofashionweek.com/beyond-the-show/)