This website is encouraging people to join the group “Regnskogfondet” to help protect the rainforests, provided with detailed information about these areas which needed to be protected and we can easily find the portal that leads to joining the protection team. This not only shows their dedication towards environmental protection, but by their detailed information it also shows their truthfulness and trustworthiness as a protection team.
The voice of the website is very assured and formal, the experience is more like documentary storytelling. They use very formal wordings and introduced their contents in ways like “Over millions of years, the species of the rainforest have found their very own survivor mechanisms…” However, with this specific perspective that they are trying to apply, I felt that they know their point well, they are very goal-oriented and knows exactly what they are trying to stress and announce to the audience.
The tone in this website varies, on the homepage we see them announcing the idea that they are looking for volunteers to help protect the rainforest, the tone was like an announcement, bold, delegate, and strong, providing people a sense of seriousness and urgent. When we go into the portals to read more information in detail the tone changes to more calm and formal, informing us about the situation in the area and what is going on that we need to protect it. It is very smart to change the tone here because if the tone is too exaggerated and strong people would not feel as comfortable reading them, since it is almost like forcing them to join the group. I believe they have put in thought how each portion of the website should be like and what the audience would feel if certain information were written in specific ways.
The content provided on the website matches very well with their brand itself, however, the name itself can be a little confusing, and hard to grasp their message by the name. However, the content matches very well with the website’s goal, all the information provided was needed for us to know about their purpose, such as numbers of current protectors, information about protected areas, portals for us to join the protection group, etc. After using the website, I believe their information is very consistent, and it is mostly objective with a little subjectiveness on convincing people to join the group. I believe the way this brand created this website is successful.
Charlotte, a 21-year-old university student major in environmental science. She is living in a house with her family member in a suburban area. Her house is located next to the river with a nice ecosystem. She is a caring, economic, and sensitive person, who has a strong interest in science, nature, and history. She is also health-conscious, always tries to eat nutritious meals. Living in such an area, she grew up liking the smell of woods and plants, she enjoys the sound of water, and she would feel relaxed to travel to the beach and forests. Meanwhile, she is also interested in doing sports, especially hiking, since she would collect goods found in nature, such as stones and dried flowers and leaves. Her style is very comfortable, she often wears sweaters, sports wear, or hoodies.
Homepage: Charlotte enjoyed how the homepage of this website looks like, the animation, the nature-based ambiance has resonated deeply with her passion for nature and creatures. She also found the message to be convincing and wanted to discover more about the rainforest protection group.
Content pages: Charlotte was a little disappointed how there is not clear content that shows everything she can explore on the website and how are portals leading to one another, but at the same time she enjoyed discovering new information in the unknown, it was an interesting experience.
News/ Press and outside research: Charlotte discovered that there are not much news and press who are paying attention to this website, which affected her dedication towards joining the group as a protector. She wasn’t sure if this group if working efficiently, and since she is still a student she doesn’t want to take the risk.
Images and wording: Charlotte finds this website to be a little disappointing when it comes to wording because it is not as interesting, it is not telling us information in any playful way, it was very formal. Charlotte hopes that it would be better if the wording is as interesting as the images.
Contact: Charlotte wasn’t able to find contact information, it was a little concerning to her since as a student she is already busy with all kinds of school work, she can’t take risks to join an organization that she doesn’t know much about.
Naomi, a 32-year-old female CEO of a sustainable fashion company. She is living in a condo on their own located in the city area with a nice view of the river and the mountains. She is a confident, goal-oriented, compassionate, and protective woman, with a strong interest and dedication towards nature, nice scents, and organic and sustainable products. Her lifestyle is very healthy and sustainable, she always makes purchases from sustainable and organic brands for foods, clothing, and daily supplies. At the same time, she stresses the importance of earth protection in her company, making sure to only bring a healthy and sustainable dynamic into the fashion industry. She likes to make donations to earth protection groups. During her free time, she likes to watch the view of nature from her condo or going hiking with her pet dog and watch the view from mountain tops and appreciates everything that nature provides. She likes to wear suits and formal clothing that were made with sustainable materials.
Homepage: Naomi was inspired by the animated homepage and planned to show her employees this amazing idea of organizing the website. She especially liked the view that was provided on the website, the way it was three-dimensional really interested her and she almost felt like she was there looking at the area with a bird's eye’s view.
Content pages: Naomi was curious about discovering what is provided on each page, she wasn’t bothered by how there is not a clear table of content but she understands that the website was created this way for a reason. At the same time, she enjoyed the interaction with the website very much.
News/ Press and outside research: Naomi was able to find their sponsor on the website and did a little research, however, she couldn’t find anything, which leads to making her doubt if this website is reliable and if the organization is existing.
Images and wording: Naomi was intrigued by how this website was organized, the message on the homepage was strong and bold, and when she went to other portals she was able to read that more formal information, which she wasn’t bothered since she knew that this topic is not fun to talk about and it is better to word it with such a serious tone, it also highlights the importance to protect the place.
Contact: Naomi did not find any contact information, and since it is not obvious she didn’t try to look for it specifically. She had fun playing with the website but since she is already very busy managing her company, making donations, and working with other sustainable companies there are already enough things on her plate. However, if it is reliable enough, Naomi would be joining the group and even make donations if they are legal organizations, she admires their dedication towards asking people to all join in and protect nature.
Romy, 26 years old female scientist who is currently thinking about shifting her career towards becoming a doctor. She is living in a house with her lover in suburban areas, and they would plant lots of flowers in their garden. She is a very caring, kind-hearted, and compassionate person and she has a strong interest in science and nature. Her lifestyle is very healthy, she is a vegetarian and plants her vegetable to eat. She loves to help and communicate with people, making friends, and sometimes she would be sharing stories about earth, environment, and nature. She likes to take pictures of nature, and collect special items found in nature. She especially likes to take walks, and she is always trying to explore different parts of nature. For her, being close to nature helps with stress relief, and she especially likes to study new things she found in nature and do experiments with them. About her sense of style, she likes to wear comfortable clothing with nice and soft materials, at the same time she always feels proud and happy she is wearing lab coats.
Homepage: Romy was intrigued by how the homepage is designed with all those animations. She is an “old-fashioned” person who is more into reading physical books and write on notebooks, and this highly technologically looking website interested her a lot. She was very interested in exploring what’s more provided on the website.
Content pages: Romy was very excited exploring all the information, and the content page seemed fun enough for her to interact and explore with, she enjoyed the entire experience and even found the “share” button because she wanted to share it with her close friends.
News/ Press and outside research: Romy didn’t do any outside research and wasn’t having the intention of figuring out if news and press are advertising for this organization, however, she was very interested in becoming one of the members, which lead to her trying to find contact information. Since she wasn’t as familiar with technologies, the process was confusing for her, she wished that the contact information were just showing on the homepage.
Images and wording: Romy liked and enjoyed so much reading all the provided content, she discovered lots of new species and people’s lifestyles in other areas, at the same time seeing places he have read about before was fascinating.
Contact: Romy had a hard time looking for the contact information because she wanted to get in touch with the person who organized it and try to see what she can help with. She wished that the contact information was just showing on the homepage, that would be more helpful for technology beginners like her.
This website is computable when it comes to competitions because there are lots of aspects that people can get inspired from. Their advantages include their amazing motion images and clips of videos to always keep the audience interested, at the same time they use minimal tests, which people won’t be overwhelmed by the amount of information they need to read. The way they show their dedication towards rainforest protection was also admirable because the way they word their slogan and messages is strong and convincing. However, they can learn from others to include more information about their brand, how this association would specifically do to achieve their goal and be efficient, and maybe what benefits people can get if they were to join this association and help out. Also, I was expecting to see more information about how they got the ideas, where did they gain their sources of information, and how they made sure that what they are stressing is reliable.