Expertise & Skills
Branding
INSPIRATION
I was diagnosed with thyroid cancer in my first comprehensive health check in China when I
was 18. This made me realize the importance of annual health checks. However, when I asked
people around me in China, most don’t have the awareness to prevent diseases from early
detection.
Duration
5 Weeks
GOAL
The project attemps to find ways to elevate the experience and service for health
examinations in China to achieve long-term health benifits.
Brand Introduction
"The Row was established in 2006 by Ashley Olsen and Mary-Kate Olsen. Focusing on
exceptional fabrics, impeccable details, and precise tailoring, the house combines a timeless
perspective with subtle attitudes which form an irreverent classic signature. The Row’s
collections also explore the strength of simplistic shapes that speak to discretion and are
based on uncompromising quality."
Marketing Mix
The Row's furniture line will continue to be minimalistic and luxurious.
The
target consumer will be the same as the clothing line. Furniture The Row wants to bring a
quality experience to life as much as possible. Consumers will be as comfortable at home as they
are wearing The Row's garments.
Social Media Swipe Examples
Aesthetics: Minimalistic, clean,modern
Contents: Interior design, art works, lifestyle, furnitures, brand’s clothing accessory
campaigns
