Website Analysis

Intent:

Byredo is a brand focused on luxury fragrances, makeup, and accessories. The intention of their website is to present their brand as premium, artistic, and unique. While this focus may not directly align with my personal practice as an artist or the intent for my own website, I find inspiration in the minimalist design and strong brand presence that Byredo portrays.

Voice:

Elegant, minimalistic, artistic

Tone:

The tone is consistent with the luxury feel of the brand, creating a calm and refined experience through minimal navigation and a monochromatic color scheme.

Brand:

Byredo’s brand is well-defined through its use of a simple, sleek design, with a monochromatic color palette, artistic product photography, and elegant fonts. The overall site experience is highly curated to maintain a sense of exclusivity.

Personas:

1. Luxury shoppers: individuals looking for premium, high-quality products
2. Art enthusiasts: drawn to Byredo's artistic presentation and brand story
3. Fashion-forward consumers: looking for unique, designer-quality fragrances and accessories

Personas:

1. Hiring managers: those looking for a creative and skilled individual whose work aligns with their company’s values and needs. They want to see if I can bring unique perspectives, meet deadlines, and work well within their team.
2. Art directors: professionals seeking fresh talent for specific projects, looking at my portfolio to evaluate whether my style fits their vision and brand direction.
3. Potential collaborators: artists, designers, or agencies looking for creative partnerships or freelance work, assessing if my body of work aligns with their aesthetic and needs.

Wireframe

Copy Deck