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Intent
To establish her personal brand and showcase her design skills, experiences, and projects to potential clients, employers, etc.
Voice
Confident, Professional, Creative
Tone
Home page: The tone of the home page is welcoming and impactful, grabbing attention and inviting exploration.
About page: The tone here is more personal and conversational, fostering a connection with the designer’s background and experiences.
Work page: The tone of the work page is professional, focusing on project details and showcasing credibility and expertise.
Contact page: The tone here is encouraging and welcoming, showing that the designer is approachable.
Brand
The website is branded as a professional, creative, and upscale site to appeal to potential clients, agencies, and employers. It has a clean, minimalist design with a consistent color scheme and typography.
User Personas
Name: Kandice
Age: 22
Occupation: Design Student
Location: New York City
Background: Kandice is a senior at Parsons studying illustration and is interested in UI/UX.
Goals: She seeks inspiration for her portfolio and guidance on creating case studies.
Attraction: Drawn to the site for its structured case studies and project diversity.
Repeat Engagement: She would revisit for inspiration and guidance on building her own portfolio.
Name: David
Age: 36
Occupation: Senior Tech Recruiter at a Start-Up
Location: San Francisco
Background: David seeks candidates with strong design skills.
Goals: He looks for designers who can handle diverse projects and communicate effectively.
Attraction: The site’s range of projects and clear communication in case studies.
Repeat Engagement: David may save the site for future recruitment needs or explore more of the designer's work.
Name: Zoe
Age: 30
Occupation: Finance professional transitioning to UI/UX Design
Location: Boston
Background: Zoe is transitioning from finance to UI/UX.
Goals: She seeks industry insights and portfolio guidance.
Attraction: The designer’s experience provides credibility and insight.
Repeat Engagement: Zoe may refer back for guidance and potentially reach out to the designer for advice.
Wireframe
Copydeck Structure
Header:
- Logo
- Navigation menu:
- Work
- Play
- About
Introduction:
- Primary Description: Visual & UX Designer
- Main Headline: Michelle Gore
- Subheadline: Product Designer @ Apple, Previously @ Fitbit & Airbnb
- Background: Dynamic and fluid background
- Call to Action Icon: Downward arrow
Work Section:
- Title: APPLE PRODUCT DESIGNER
- Project Headline: Leading product design and user experience for an Apple worldwide business initiative
- Tags: Product Design, UI/UX Design
- Body Text: Designing end-to-end features, initiating early product concepts, and driving product growth for an international consumer-facing service.
Footer:
- Thank You Message: Thanks for stopping by, let's chat! 👋
- Contact Information: CONTACT ME ✉️ michellegore5@gmail.com
- Social Links: LET'S CONNECT 🤝 LinkedIn | Resume | Work
- Copyright: ©2021 MICHELLE GORE
Competitive Analysis
Strengths | Weaknesses |
---|---|
Michelle has different tones for different pages of the portfolio which suits each content well. | Her resume is hidden at the very bottom which could make it hard for recruiters to find. |
The site has a confident and creative voice which shows Michelle’s expertise and professionalism. | |
The site has a clear and consistent branding all throughout. | |
The site uses high-resolution images and clean design elements. | |
The site is easy to navigate. | |
The portfolio provides comprehensive case studies with detailed project breakdowns, including the thought process and design approach behind each work. |