Assignment 1: Website Analysis

Website

Lissabrandon

Website Elements Analysis

• Target Audience: The site targets fashion and art professionals, potential collaborators, and clients. It also appeals to creative enthusiasts and aspiring stylists.
• Content Strategy: The About page shares Lissa’s background and philosophy. The Portfolio showcases her projects and collaborations. The Mojo Nodnarb section highlights her creative alter ego. The Contact page makes it easy to reach her.
• Navigation: The site has a simple menu with four sections: About, Mojo Nodnarb, Portfolio, and Contact. Navigation is clear and user-friendly.
• Visual Design: The design is minimalist with a black-and-white theme. High-quality images are the main focus. The branding is consistent with the "LISSA" logo.

Website Style Guide

• Intent: The site presents Lissa’s creativity and attracts collaborations.
• Voice & Tone: It is professional, artistic, and concise.
• Brand Identity: The style is modern, edgy, and focused on fashion and art.

User Personas

Persona 1: Maya - The Fashion Brand Manager

Background:
Maya, 34, is a creative director at a high-end fashion brand in New York. She is always on the lookout for fresh, innovative talent to collaborate on campaigns, editorials, and brand storytelling. She follows top stylists and multidisciplinary artists on Instagram and frequently attends fashion weeks and art exhibitions.

Why Maya Visits the Site:
Maya is researching potential collaborators for a new campaign. She is drawn to the website’s minimalist aesthetic and high-quality portfolio images, which immediately communicate Lissa’s artistic vision. She is also intrigued by the Mojo Nodnarb alter ego, seeing it as a unique creative perspective.

How the Site Informs Her:
The Portfolio section gives her a clear understanding of Lissa’s past work and versatility.
The About page reassures her of Lissa’s experience and credibility with top brands.
The Contact page makes it easy to reach out for a potential collaboration.

Will She Return?
Yes, Maya is likely to return when planning future projects. If the first collaboration is successful, she might establish an ongoing professional relationship with Lissa.

How the Site Addresses Her Needs:
A visually engaging, easy-to-navigate portfolio that showcases talent.
A direct, professional way to reach out for business opportunities.
A unique artistic perspective that adds value to fashion campaigns.

Persona 2: Eli - The Art Enthusiast & Collector

Background:
Eli, 29, is a contemporary art enthusiast and collector based in Berlin. He loves discovering artists who blend fashion, identity, and storytelling in their work. He frequently visits art galleries, follows creative blogs, and purchases unique pieces for his collection.

Why Eli Visits the Site:
Eli stumbles upon LissaBrandon.com after seeing one of her projects featured in an online magazine. He is curious about her artistic vision and wants to explore more of her work. The Mojo Nodnarb persona intrigues him, and he enjoys diving into the artist’s creative world.

How the Site Informs Him:
The About page gives him a glimpse into Lissa’s philosophy and artistic influences.
The Portfolio section allows him to see her body of work in fashion and art.
If available, a shop or commission section would allow him to purchase limited-edition pieces.

Will He Return?
Possibly. If the site includes updates on new projects, exhibitions, or collaborations, Eli may revisit. An email newsletter or social media links would help keep him engaged.

How the Site Addresses His Needs:
Provides an immersive look into Lissa’s artistic vision.
Offers high-quality imagery and background information.
Could benefit from a section for purchasing artwork or exclusive releases.

Persona 3: Sofia - The Aspiring Stylist

Background:
Sofia, 22, is a fashion student in London with dreams of becoming a stylist. She admires industry professionals and spends hours browsing portfolios and interviews for inspiration. She follows stylists and artists on social media and hopes to gain mentorship or internship opportunities.

Why Sofia Visits the Site:
Sofia visits to study Lissa’s work and career path. She is drawn to the clean layout and visually compelling projects. She wants to understand how Lissa blends fashion, art, and storytelling.

How the Site Informs Her:
The About page gives insight into Lissa’s journey and collaborations.
The Portfolio offers a reference point for styling and creative direction.
The Contact page might give her the confidence to reach out for advice or opportunities.

Wireframe

Copy Deck

lissabrandon

Competitor Comparison

Unique Artistic Identity:
Mojo Nodnarb Alter Ego: Lissa Brandon introduces her creative alter ego, "Mojo Nodnarb," offering visitors a deeper insight into her multifaceted artistry. This duality provides a unique narrative that sets her apart from competitors.

Minimalist Design and Navigation:
Simplicity and Focus: The website employs a minimalist black-and-white theme, ensuring that high-quality images of Lissa's work remain the focal point. The straightforward navigation menu—comprising About, Mojo Nodnarb, Portfolio, and Contact sections—enhances user experience by facilitating easy access to content.

Comprehensive Content Strategy:
Diverse Portfolio Showcase: LissaBrandon.com features a curated selection of projects that highlight her versatility across various mediums. This approach not only showcases her expertise but also appeals to a broad audience, including potential collaborators and clients.

Brand Identity and Voice:
Professional and Artistic Tone: The website maintains a balance between professionalism and artistic expression. The content is concise yet evocative, reflecting Lissa's creative ethos and engaging visitors effectively.

Standard Portfolio Focus:
Many fashion stylist websites, such as those found on platforms like Portfoliobox and Pixpa, primarily concentrate on showcasing their work without delving into the artist's personal narrative or creative process.

Template-Based Designs:
Competitor sites often utilize pre-designed templates, which, while visually appealing, may lack the personalized touch and unique branding evident in LissaBrandon.com.

Conclusion:

LissaBrandon.com distinguishes itself through its unique artistic identity, minimalist design, and comprehensive content strategy. By offering an intimate look into Lissa's creative world and maintaining a user-friendly interface, the website provides an engaging experience that stands out in the competitive landscape of fashion stylist portfolios.