nendo | japanese design firm
1 | intent
nendo is a japanese product design studio founded in 2002 by oki sato. the first and main studio is based in tokyo, japan but in 2005 they opened a second studio in milan, italy. oki sato is internationally well-known in the design world for his creative designs that are simple, minimalist but are intuitively understandable for the user. their main focuses are interiors, product, space, graphic, branding and installation. instead of only focusing on the "form follows function" concept, oki sato also adopts the history behind the product and its design.
2 | voice
the voice of the website is highly professional, straightforward, and beautifully organised. everything is clearly stated and well communicated.
3 | tone
simple, minimalist, but not cold - oki sato
4 | brand
the website represents the brand almost perfectly, the layout and photographs are high-quality and consitent throughout the website. this is a white themed website with a touch of elegance to it.
5 | persona
the ideal audience would be businesses, people who are into modern, sleek designs and appreciate simplicity and small details in life.
6 | wireframe
7 | copydeck
8 | competition
many design firm websites tend to be overdone, packed with too much information, and displayed over an unorganised layout. however, nendo's website perfectly represents what a design studio's website should look like, it is simple yet perfectly communicates its intentions and showcases work.