8 Step Worksheet
Intent: I want my website to kind of mimic a studio space. The home page should look clean and easy to read while still being fun and engaging. The composition should mimic the scattering of a studio space, with interactive objects and artwork. IThe scattering of artwork should also add some visual interest and allow the viewer's eye to move throughout the page. I want to invite engagement and awareness in the site while also thoroughly communicating my technical skills, concepts and artistic process. The site should be a reflection of how I work, precise and attentive while also being unique and engaging.
Voice: Engaging, Clean, Inviting
Tone: While the tone for the homepage and works should be minimal, contemplative and deliberate, I would want the about page and my process to communicate curiosity and be very inviting.
Brand: It should be clean and minimal while also being youthful
Personas:
(Working Artist looking for a studio assistant): A working artist that is searching for a studio assistant may be searching for students who have very consistent work that would be compatible with their own practice. They would search for someone who shows a great level of mastery in technical skill as well as adaptability. Process images would be especially important as it would thoroughly communicate each step and creative process.
(Gallery looking for intern): Gallery looking for an intern, however would look at things from a very different perspective than a working artist. Rather than putting most of the focus on the work itself, they would be looking more for how well the student understands art and how art is shown. The layout of the website would be more important for this persona as it would communicate the showing of the artwork. I think another important aspect would be to show interest in art history, whether it is shown in the artist statement or through process images.
(Gallery looking to exhibit new work): A gallery looking to exhibit new work would most likely be looking for coherence and exhibition value in the work. They may be interested in seeing the artwork from an exhibition view, whether it was an old exhibition or just a mockup.
Moodboard:
Wireframe:
Copydeck:
Title: Welcome to my Studio, Jordan Zheng
Nav: About Me, CV, Contact
Competition: Rather than sticking fully with the “Gallery” or "exhibition" space site that I noticed most artists have, I decided to switch things up just a little bit and create a website that mimicked an artist's studio space. Not only does this give me more creative freedom to add small details but it also gives it more of my own voice and character. I’m able to freely guide the viewer through each piece in an inviting way and also comfortably show my creative process.