Assignment 1

Website Analysis

Example Sites:

Visual Resources:

VisualResource 1 VisualResource 2 VisualResource 3 VisualResource 4

Target Audience:

  • Interested Viewers, Other artists, Galleries, etc.

  • The website consists mainly of visual images and not much text telling me that it functions mainly as a portfolio than anything else

  • The site presents curated sets of work and contact information for anyone interested.

  • Content Strategy:

  • Work sustains interest and attention mainly through putting the focus on the work itself. The rest of the website includes interesting graphics but is kept mostly as minimal as possible.
  • Conceptual coherence through the grouping of images. Exhibition rather than individual pieces?
  • Minimal explanatory writing: the silence could read as confidence in just the visual, it speaks for itself
  • Intentional restraint? Site operates more like an exhibition space and less like a website
  • How Should the Navigation Work:

  • Consistent minimalism, should be simple and not take away from the work itself
  • Easy to scroll through and also click in and out of images
  • Visual Design:

  • Chaotic layout mirrors the conceptual work of the images (abstract)
  • Forces the viewer to actively navigate through the chaos
  • Feels asymmetrical and unpredictable
  • Constructed chaos, there is synergy within the layout and still feels curated
  • Intentionally heightening the attention of the viewer?