Crown Creative
Crown Creative is a strategy and design agency focused on creating both visual and strategical approaches for brands.
* INTENT
The website mainly shows the past successful examples with various partners among types of website & interior design, content creation, and branding strategies; it also provides the studio's basic background information, service content, and contact information.
* VOICE
The website's voice is professional, commercial, confident, straightforward, and energetic.
* TONE
Work page: professional, commercial
About page: energetic, confident
Contact page – clear, straightforward
* BRAND
The brand image shown through the website is professional, commercial, and energetic, consistent with the brand itself as a mature strategy and design agency. The website's overall design is clear, logical, and in order, but the details like interaction and fonts show off its modern feature and vitality.
* PERSONAS
Personas maybe represent business partners(clients), business competitors, Job applicants, students for research, etc.
* 3 PERSONAS EXAMPLES
Steven, a male, 32 years old, just has an idea for a startup business in Japanese food; however, he has no experience in marketing and management. He was worried about this and looking for some professional suggestions that could help him clear and enhance the plan, strategy, and content. Once he found the website of Crown creative and went through it, the past cases shown on the main page attracted his eyes and made him believe this agency could solve his problems. After contacting, Steven was satisfied with the welcoming attitude and professional strategies of the service, and he decided to come back to this site if he needed further help, like interior design, etc.
Lucy, a female, 24 years old, graduated from college and expected to find an internship in the fall. She majored in graphic design and minored in marketing when she was in college. Lucy prefers her future work to be more commercial than artistic style. One of her friends referred her to an opportunity to be a graphic designer at Crown Creative, and she began researching this agency's information. Lucy found the overall style of the cases' examples is similar to her works, as she also has a marketing background, and this job is a perfect choice for her.
Elcy (myself), female, 20 years old, is still a college student, majored in strategic design and management, and minored in fashion communication. The first week's assignment asked her to research a website that could represent her aspiration and make an analysis. Even though she is unsure about her future, she targeted branding and design for now. Crown Creative is the most comprehensive and professional website she found after the research. She may come back to the website for further assignment requests or future intern research.
* Wireframe Draw a wireframe for the main pages
* Copy Deck
Title: Home page
Heading: A creative agency for the hospitality industry
Body Copy: From concept development to brand strategy, visual identity, interior design & marketing — we create work that is both beautiful and meaningful.
Subheading 1: LATEST WORK
Hyperlink1/subheading2: Ranch Ridge
Subcopy 1: A Luxury Sanctuary Retreat In The Dunes Of Oregon
Hyperlink2/subheading3: Orto Pizza
Subcopy 2: A family-friendly, all-day pizza bar in Belfast
Hyperlink3/subheading4: L’Appart
Subcopy 3: Intimate, Michelin-star dining in the heart of Downtown NYC.
Hyperlink4/subheading5: NeueHouse
Subcopy 4: A private workspace and cultural home for creators, innovators & thought leaders.
Hyperlink5/subheading6: The Toast Office
Subcopy 5: Grilled Cheese sandwiches worth queuing for.
Hyperlink5/subheading6: Monto Chocolates
Subcopy 5: Exquisite chocolates handmade in Ireland.
Hyperlink (Button1): VIEW ALL WORK
Subheading 7: We’re proud to have partnered with fast-growing startups, Fortune 500s and everything in between.
Hyperlink (Button2): VIEW OUR SERVICE
* Competition
Compared to the other websites, the past work examples of Crown creatives are the most completed, showing the team’s ability to cooperate. Unlike some new branding agencies, Crown creatives keep its professional and straightforward style and are clear about what are their targeted consumers looking forward. What can learn from the competition is that this website can add those who are working at the agency in the contact part; this information can add to the brand’s reliability.