{"id":3869,"date":"2017-08-31T15:53:48","date_gmt":"2017-08-31T15:53:48","guid":{"rendered":"http:\/\/b.parsons.edu\/~dejongo\/?p=3869"},"modified":"2020-01-23T14:32:14","modified_gmt":"2020-01-23T14:32:14","slug":"design-fundamentals","status":"publish","type":"post","link":"https:\/\/b.parsons.edu\/~dejongo\/design-fundamentals\/","title":{"rendered":"01 Design Fundamentals"},"content":{"rendered":"<p>All communication is in need of design. While Parsons teaches the visual literacy required for your area of concentration, communication and web design share fundamentals that make for a good product. <\/p>\n<h2>Empathize<\/h2>\n<h3>THE HEART OF DESIGN<\/h3>\n<\/p>\n<p>Designers work to solve others\u2019 problems but the most insightful and innovative design work begins with empathy. Slip on your users\u2019 shoes and seek to gain understanding with an open mind. You\u2019ll be surprised what deep needs and insights you can uncover.<\/p>\n<h2>Define<\/h2>\n<h3>REFRAME THE PROBLEM<\/h3>\n<\/p>\n<p>A single image of the earth from the moon shifted the course of environmental history. A new point of view on a design problem can shift your perspective just as much. Learning to reframe your point of view based on insights from your users can be a powerful design tool.<\/p>\n<h2>Ideate<\/h2>\n<h3>BEYOND BASIC BRAINSTORMS<\/h3>\n<\/p>\n<p>Ideation early in the design process helps teams get aligned and find potential solutions to investigate. While most teams use some form of ideation, design thinking can lend new structure and spark the brainstorming process.<\/p>\n<h2>Prototype<\/h2>\n<h3>GET SMARTER, FASTER<\/h3>\n<\/p>\n<p>The smartest design teams build prototypes throughout the design process. Rather than discover issues after the expense and time spent on building a complete product, challenge assumptions and solve disagreements through iterative prototyping.<\/p>\n<h2>Test<\/h2>\n<h3>EARLY AND OFTEN<\/h3>\n<\/p>\n<p>Prototyping forms a key step in solid product design, but the best design teams go a step further and test their products with real users. Observing how your end user approaches your product gives you the most important feedback of all.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>All communication is in need of design. While Parsons teaches the visual literacy required for your area of concentration, communication and web design share fundamentals that make for a good product. Empathize THE HEART OF DESIGN Designers work to solve &hellip; <a href=\"https:\/\/b.parsons.edu\/~dejongo\/design-fundamentals\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/posts\/3869"}],"collection":[{"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/comments?post=3869"}],"version-history":[{"count":8,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/posts\/3869\/revisions"}],"predecessor-version":[{"id":4820,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/posts\/3869\/revisions\/4820"}],"wp:attachment":[{"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/media?parent=3869"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/categories?post=3869"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/tags?post=3869"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}