{"id":6376,"date":"2025-02-02T11:43:21","date_gmt":"2025-02-02T11:43:21","guid":{"rendered":"http:\/\/b.parsons.edu\/~dejongo\/?p=6376"},"modified":"2025-02-02T11:43:59","modified_gmt":"2025-02-02T11:43:59","slug":"introductory-framing-and-concluding-call-to-action","status":"publish","type":"post","link":"https:\/\/b.parsons.edu\/~dejongo\/introductory-framing-and-concluding-call-to-action\/","title":{"rendered":"Introductory Framing and Concluding Call to Action"},"content":{"rendered":"<p>At first glance, a website needs to introduce itself, and the main body should conclude with a clear call to action. Being mindful of your introduction and conclusion will result in a better website. <\/p>\n<p>Look at yourself from the perspective of your target audience and ask yourself, \u201cHow will they perceive me?\u201d Keep them engaged as you share all about yourself, and conclude with a clear call to action: what unique value or interest do you offer that aligns with their needs and desires?<\/p>\n<p>It can be as simple as a QR code to the website or a \u201cstay in touch\u201d message. <\/p>\n<p>A call to action (CTA) is a marketing term used to encourage readers or viewers of content to take a specific action. In an email newsletter, a CTA is usually a button or hyperlink that prompts the reader to take action, such as clicking a link to a website, signing up for a service, or making a purchase. The primary goal of a CTA is to motivate the audience to interact with the content and take action aligned with the intended objectives.<\/p>\n<p>Here\u2019s a selection of CTA\u2019s for artists<\/p>\n<ul>\n<li>Visit my website: Encourage your readers to visit your website to learn more about your artwork, upcoming events, or to purchase your work.\n<\/li>\n<li>Follow me on social media: Invite your readers to follow you on your social media platforms to stay up-to-date on your latest work, events, and other updates.\n<\/li>\n<li>Join my mailing list: Encourage your readers to join your mailing list to receive exclusive content, early access to new pieces, and special promotions.\n<\/li>\n<li>Attend my upcoming event: If you have an upcoming exhibition, workshop, or other event, encourage your readers to attend and support your work.\n<\/li>\n<li>Book a meeting: Invite your readers to arrange a studio visit.\n<\/li>\n<li>Share my work with others: Ask your readers to share your work with friends and family who may be interested in purchasing or commissioning a piece.\n<\/li>\n<li>Collaborate with me: If you are open to collaborations with other artists or creatives, invite your readers to reach out and discuss potential opportunities such as commissions.\n<\/li>\n<li>Leave a review: Ask your satisfied customers to leave a review on your website or social media platforms to help attract new customers.\n<\/li>\n<li>Commission a custom piece: Invite your readers to commission a custom piece that is tailored to their preferences.\n<\/li>\n<li>Donate to a cause: If you have a cause or charity that you support, encourage your readers to donate or participate in a fundraiser.\n<\/li>\n<li>Tell them where they can see more of your art: your website, a gallery, an exhibition, an online gallery.\n<\/li>\n<li>Thank you for your support: Always express your gratitude and thank your readers for their ongoing support of your art and creative endeavors.\n<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>At first glance, a website needs to introduce itself, and the main body should conclude with a clear call to action. Being mindful of your introduction and conclusion will result in a better website. Look at yourself from the perspective &hellip; <a href=\"https:\/\/b.parsons.edu\/~dejongo\/introductory-framing-and-concluding-call-to-action\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[8],"tags":[],"_links":{"self":[{"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/posts\/6376"}],"collection":[{"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/comments?post=6376"}],"version-history":[{"count":2,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/posts\/6376\/revisions"}],"predecessor-version":[{"id":6378,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/posts\/6376\/revisions\/6378"}],"wp:attachment":[{"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/media?parent=6376"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/categories?post=6376"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/b.parsons.edu\/~dejongo\/wp-json\/wp\/v2\/tags?post=6376"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}